Our partner The North Face has been engaged in the use of environmentally-friendly materials and production methods for a long time now. It all began 10 years ago when the brand entered into collaboration with Bluesign Technologies. The result was that the entire production chain and material selection process became more environmentally friendly and the overall use of chemicals was reduced. In 2015, it was discovered that many DWR products (in other words, waterproof materials) contain so-called PFCs. PFCs are perfluorinated chemicals that do not occur naturally and are barely degradable. It wasn’t clear what amount of outdoor clothes presented an actual threat to the environment. Nonetheless, The North Face decided to cut these long carbon chains out of the production line completely and began to use the first non-perfluorinated DWR products, starting with the autumn 2015 collection.
The North Face took this development further with the Chem-IQ programme. The aim was to develop 30% of waterproof garments with non-perfluorinated DWR coating. Our partner’s impressive and inspiring campaign is still ongoing - the final goal is to reach the 100% non-perfluorinated DWR mark by 2020. The outdoor brand’s efforts to protect the environment and do away with chemical materials is not only impressive but also further proof that The North Face is one of the best outdoor and winter sports brands on the market.