We’re going to take a closer look at Haglöfs and its Haglöfs Eco Proof outdoor jacket. What makes the Eco Proof jacket special? How does Haglöfs go about manufacturing sustainable outdoor clothing? What has the brand already achieved? Read on to find out.
Haglöfs Eco Proof jacket
First, we want to introduce you to the Haglöfs Eco Proof outdoor jacket. Afterwards, we’ll be discussing how Haglöfs manages to ensure the sustainability of your equipment. Let’s get started!
Haglöfs Eco Proof: the idea
It’s pretty logical: it’s more sustainable and more economical to repair a jacket (or any other item for that matter) than to replace it. That’s exactly what the Haglöfs team had in mind when they came up with the concept of the Eco Proof jacket.
The Eco Proof outdoor jacket was made in such a way that a vast majority of its components can be removed, replaced and repaired. This means that, even after being damaged, the jacket can be repaired and continue to be used for your next outdoor adventure.
Haglöfs Eco Proof: additional features
To make things even better, the Haglöfs Eco Proof jacket is also breathable and robust, it shields you from the elements, it looks great and it has a fantastic fit. Apart from all this, it comes with a whole range of features that prove very useful for an active lifestyle - these include lots of storage space in several pockets, easy-to-use fit adjustments, an ergonomic fit and optimal protection against all weathers. When designing this jacket, Haglöfs not only incorporated several technical highlights but also took another step towards environmental protection by ensuring the production process and material selection cause as little environmental damage as possible.
Haglöfs Eco Proof: in a nutshell
Recycled polyester, bluesign-certified textiles and a fluorocarbon-free DWR coating are just a few examples of how Haglöfs is fighting to save our planet. Eco-friendly materials, easily repairable and a timeless design: the Haglöfs Eco Proof jacket will be your faithful adventure buddy for life.
Who needs ten different outdoor jackets, when the Haglöfs Eco Proof alone is everything you could ever need?
Testing the Haglöfs Eco Proof
Our Keller Sports Pro Flo has already tested the Haglöfs Eco Proof jacket for you. In his review, he doesn’t just talk about the jacket’s suitability as an outdoor sports garment but also how it fares in everyday life.
Haglöfs and sustainability
Over 10 years ago, Haglöfs decided to not only create sustainable products but also weave sustainability into the company strategy. The goal was to produce sustainable jackets and other garments via processes that are in themselves sustainable, including the manufacturing process and the supply chain.
This holistic strategy and active approach have led to several of Haglöfs’ achievements - all of which serve to prove just how sustainable this Swedish outdoor sports brand really is. Haglöfs has been a member of the renowned Fair Wear Foundation since 2012, an honour that’s only conceded to companies with products, materials and supply chains deemed worthy of membership.
Haglöfs: 4 facts about environmentally friendly products
We want you to get a clearer picture of this label’s sustainable products and environmentally-friendly materials, so we’re going to share some facts and figures with you.
1. 89% of Haglöfs clothes come with DWR coating that’s completely free of any fluorocarbons
DWR stands for Durable Water Repellency. This kind of treatment is essential for outdoor jackets and outdoor clothing, in general, to keep you dry when you’re out exploring nature.
Many brands use standard DWR in their products, which is made with so-called PFCs. These chemical compounds are not biodegradable and they make our water toxic, so the chemicals aren’t just bad for the environment but also for mankind.
This is why fluorocarbon alternatives are so important! They protect you and your jacket from the rain, and the environment and mankind from toxins. They offer all the benefits of the chemical version without its downsides. It works by smoothing the entire surface of the jacket, so raindrops find no grip and simply pearl off.
2. 79% of the brand’s clothing is bluesign certified
The bluesign certificate is awarded by Switzerland-based bluesign technologies AG, which assesses the environmental impact of companies and products. To be bluesign certified, a company needs to reduce the three following aspects as much as possible: resource waste, CO2 emissions and water usage. The company must also provide maximum product quality, job security for employees and consumer protection.
In a nutshell: the certificate is based on the quality of the production process and the products themselves. A lot of the aspects of the certification are hard to comply with, which is why not many brands can boast of being bluesign certified - but Haglöfs has already had several of its products certified.
3. 82% of the brand’s clothing is ‘Sustainable Choice’
To make customers aware of the bluesign certificate, Haglöfs has designed its own sustainability label: Sustainable Choice. Any clothes that are bluesign certified and/or are made with recycled material and/or are made with organic cotton fall into the Sustainable Choice label.
On the whole, it serves to highlight products that have less of a negative impact on the environment. Really speaking, Haglöfs could put this label on every piece of clothing it produces, but the brand has set itself very high standards and has worked hard to earn a reputation as a trustworthy label.
4. 29% of the brand’s clothing is made of recycled materials
In its efforts to use less raw materials, Haglöfs is turning more and more towards recycled materials. It does so by taking old fabrics, separating them and getting single threads out of them.
Recycled polyester, recycled wool and recycled upholstery are already used in many of Haglöfs’ products. This is a good yet complex step towards protecting the environment. This new kind of process has great potential and Haglöfs is developing it further as we speak.