Our American partner Saucony has launched a very special collection this spring: Saucony White Noise. The running shoes come in a very special design but impress above all with their performance. But, what does White Noise mean? What do the Saucony White Noise look like? Are these special shoe models available now? Read on to find out. Saucony_WhiteNoise_Liberty ISO  

Saucony White Noise: What’s the story behind it?

Many of you will have heard of Saucony White Noise. Hasn’t it been around for a while already? Well, yes and no. Back in November 2015, Saucony teamed up with British fashion label END. to launch the END. X Saucony Grid 9000 White Noise. These trainers were inspired by the Saucony Grid 9000 and given a new look by END. The result? Trainers with a grey and mint green upper. The new Saucony White Noise range, however, has nothing to do with the END. X Saucony Grid 9000. Our working lives (and even our leisure time) are plagued with stress, and we often lose sight of what’s most important. The White Noise of 2018 addresses the constant noise we experience as part of our everyday lives and that we can’t get rid of easily. One of the few ways to escape it all is by going for a run; it clears your mind and helps you see life with fresh eyes. This is where the Saucony White Noise 2018 collection comes in. The slogan “Life on the Run” has a double meaning: on the one hand, life’s a race and we need to make sure we don’t miss the gun. On the other hand, running can help you see things clearly again, so you can do your tasks with renewed energy. This is where our partner Saucony took the inspiration for these new models. We’ll talk more about the shoes next.  

The Saucony White Noise shoes at Keller Sports

We have twelve new Saucony models in our selection - six for women and six for men. The Saucony White Noise collection model names are: Liberty Iso, Triumph Iso4, Kinvara 9, Jazz 20 and the new models Freedom Iso2 and Ride Iso. All of the shoes have an upper in delicate white with some speckles of colour. The midsoles of these Saucony shoes come in soft pastel tones that reflect the clarity we lose when we get too absorbed in our everyday lives. The same clarity we can win back by running. This style is the perfect match for Saucony’s new brand focus: Run Your World. This slogan is a great representation of the collection’s versatility, as running shoes aren’t only made for running. For the White Noise collection, Saucony has designed shoes that work perfectly as everyday trainers. Saucony_WhiteNoise Unlike END. X Saucony Grid 9000, this year’s White Noise shoes impress with their modern trainer-like looks and their technological assets. Other than the Jazz 20, all of the shoes in the collection boast EVERUN™ technology in the sole to disperse impact forces throughout the foot. This technology also provides up to 83% energy return for a powerful, dynamic heel push-off.  

Saucony White Noise: Get a pair of these popular shoes now

The best thing about these shoes is that you have them all available in one place: our online shop. It really couldn’t be easier - check out our Saucony brand shop, choose your favourite shoe, order and done! Have fun with your new running shoes and your new look. Saucony_WhiteNoise_Ride ISO