In order to speed up the creation of prototypes and innovative structures, Nike is planning its future around 3D printer technology. For this reason, the brand will be collaborating with the famous PC and printer company Hewlett-Packard in the near future.
More creations include prototypes for a cool-regeneration helmet for decathlete Ashton Eaton, and a bag with a mesh bottom generated by a 3D printer.
Head of Nike Innovation Tom Clarke mentions: "At Nike we innovate for the world’s best athletes. We’ve been using 3D printing to create new performance innovations for footwear for the past several years. Now we are excited to partner with HP to accelerate and scale our existing capabilities as we continue to explore new ways to manufacture performance products to help athletes reach their full potential."