Around this time of the year, children all around the world are starting a new year at school. For Nike, this means that the children will move less because they'll need to sit and concentrate for long hours at a time. According to Nike, the current generation of children is the least active in history.
Active children, and active people in general, are healthier, more receptive and less stressed, which is why NIke wants to change the current situation and help 12 million children, and all the children in the world (if possible), to move more. This is what it looks like: