Yesterday, in collaboration with the German Olympic Sports Confederation (‘Deutscher Olympischer Sportbund’, DOSB) and the German Paralympic Sports Confederation (‘Deutscher Behindertensportverband’, DBS), adidas presented the German Olympic team’s official outfits for the 2016 Games in Rio. Top model and host Lena Gercke, the marathon twins Anna and Lisa Hahner, football player Melanie Leupolz, European handball champion Steffen Weinhold and many other athletes all presented the new equipment as part of a fashion show.
A shared identity between the Olympic competitors and individuality are the focus of the collection. Inspiration taken from the fashion and lifestyle sector has led to a young and sporty design combined with the latest technologies. Small details like the pressed hashtag #WirfuerD on the collar add a stylish finish to the outfits.
The collection comprises over 75 pieces: the podium and training clothing, as well as the official attire to be worn by the athletes upon entering the stadium. They also presented the products especially designed for the closing ceremony and all other Olympic events. During the actual competition, adidas Climachill technology will ensure breathability and moisture management. Thanks to the integrated titanium fibres and aluminium 3D cool zones an immediate cooling will come into effect to keep the body cool and dry; like this the athletes can give their best even in extreme weather conditions. For the first time in the history of the Olympics, all German competitors will be wearing revolutionary BOOST innovation on their feet: female athletes will wear the women’s PureBOOST X and male athletes will wear the men’s Ultra Boost Uncaged. BOOST will be used in six different sports categories: marathons, track and field, basketball, tennis, handball and volleyball.
The fastest marathon twins in the world, Anna and Lisa Hahner, seem very impressed with the new equipment: “The Olympic Games are every athlete’s dream, and to wear the most modern and revolutionary technologies for the Games is a very special feeling.”