The cold season is getting nearer, so we want to take the time to show you different winter and outdoor brands. After presenting the Italian shoe brand AKU, next up is the Norwegian brand Kari Traa. The name of the company is actually the name of its founder – Kari Traa, from Norway, is a former freestyle skier who enjoyed a long and successful career. She was World Champion four times and won three Olympic medals: bronze in ’98 Nagano, silver in ’06 Turin and gold in ’02 Salt Lake City. With all her titles and medals, she is one of the most successful Norwegian freestylers in history.
Freestyle winter sports always have been, and continue to be, dominated by men. For Kari Traa, this meant that there were very few brands and very little equipment available during her active career. It is for this reason that the skier ripped the sponsor logos off her hats and sewed on her own designs, which turned out to be the basis of the brand that was to come later. This hobby was turned into a business in 2002, when the women’s sports brand Kari Traa was founded.
The bright and colourful, yet technologically modern articles for active women were a hit straight away and Kari Traa soon began to grow and become more and more known. In 2006, Kari Traa joined the international market, launching then in the USA in 2015. If you are an active woman looking for stylish and highly functional sports equipment for training and winter sports, check out Kari Traa!