Perfectly defined abs, amazingly staged workouts, beautiful outfits and immaculate, sweat-free faces during and after a training session - this is what we’re fed by the media and some social media influencers on a daily basis. It’s very difficult to identify with these images and those of the perfectly photoshopped models of certain brands. It’s hardly surprising that many women nowadays don’t feel like they’re good enough. What’s worse: eight out of ten women are unhappy with their bodies! Doubting your self-worth can lead to a loss of confidence and fear. The search for perfection becomes a battle against yourself and it can result in an unhappier life overall. With its campaign “Celebrate Yourself”, the women’s sports brand Kari Traa wants to make a statement. Women are more than the stereotype dictated by society. Who can enjoy training if it becomes an obsession? Who can enjoy dinner with family and friends while counting every single calorie on the plate?

Women are all different! They come in all shapes and sizes, with different abilities and interests. Every one of us is different, and that’s a good thing! Wouldn’t the world be a very boring place if we all looked the same, followed the same goals and were similar in every way? Break free of these unreasonable standards set for us by society. It doesn’t matter what size clothes you wear, how many kilometres you run every day or how successful you are. Together with Kari Traa, we want to tell you this: you’re strong enough to go your own way! Be part of this positive movement and celebrate yourself! 21200521_10154654037672016_2128388838320453824_o