Our little series of brand introductions continues. This time we're presenting you the outdoor brand Houdini. Houdini was founded in 1993 by Lotta Giornofelice, who found out about a new material in New Zealand called stretch-fleece. Starting with functional underwear, this brand soon started making a name for itself. Houdini continued making functional clothing with the goal of making it not look functional. In 2000 the brand launched the Power Houdi, an elasticated, functional, stylish and hardwearing stretch hoodie designed to follow their principle, which still applies today.original-nicole-berthood-photo-sylvian-grange_7322

Another major goal for Houdini is sustainability. It affects the choice of suppliers, the shelf-life of the clothes, the use of recycled materials and even the sale of second-hand clothes. As the brand itself explains: "Sustainability and profitable business are not incompatible, quite the opposite: sustainability can even be a good basis for a successful business. Nature is our greatest resource. It is our existence itself, a place to relax, be active and feel good."

At Keller Sports we are very pleased to be able to offer you the premium brand Houdini in our range. We feel truly inspired by this brand's products and philosophy. The Polartec Power Stretch Pro material is incredibly comfortable and its elasticated fabric will not restrict any of your movements. With the motto "Maximum experience. Zero impact", Houdini products are the perfect garments for all outdoor activities. Don't miss out on them!

Anna Öhlund Photography, annaohlund.com, anna.ohlund@gmail.com or +46 (0)706 282480.