Already caught the marathon bug? It’s less than 25 days until countless runners of all kinds take to their starting positions at the Virgin Money London Marathon to live up to this year’s motto of ‘Spirit of London’. This unique event is sponsored by an equally unique brand. As performance-oriented running shoe and running clothing manufacturer, New Balance is adding an extra dose of character to the Virgin Money London Marathon and is engaging in supporting everyone’s wellbeing. New Balance has partnered up with the Virgin Money London Marathon to share the responsibility of encouraging young people to lead a healthy, active and happy life.


As an official sponsor of the Virgin Money London Marathon, New Balance has launched a new London Marathon running collection. In our selection, you’ll now find the 1080v8 and the 890v6 running shoes in the London Edition - both men’s and women’s models available.

The Fresh Foam 1080v8’s most impressive characteristic is its comfortable, natural running feel. Combined by Virgin Money London Marathon-inspired details, it’s sure to provide an outstanding performance during and also after the London Marathon 2018.


The REVlite 890v6 is particularly light, responsive and hardwearing. Its bright, modern design comes with matching details that all reflect the spirit of the Virgin Money London Marathon. With the 890v6, you’re guaranteed to feel an improvement when it comes to speed and style.

Not sure which shoe is your favourite? Take a closer look at both models here.