Our partner adidas has taken the most popular sneaker/running shoe, the adidas UltraBoost, developed it further and relaunched it. It now offers the ultimate running experience. Its new silhouettes were designed to provide plenty of mobility and precision and an optimal fit.

adidas’ new running campaign, Energy From The Ground Up, celebrates all of the emotional moments before, during and after a run that a runner experiences with the UltraBOOST and the UltraBOOST X. Featuring in the brand’s breathtaking image-video are professional runner and adidas ambassador Dominique Scott-Efurd (South African Olympic qualifier for the 1.500m, 5.000m and 10.000m sprints), and British Nethaneel Mitchell-Blake, relay gold winner at the 2017 World Championships. The campaign is intended to inspire runners everywhere. The shoe impresses with its newly developed PrimeKnit upper, which ensures an optimal fit and additional ventilation to the high-perspiration zones of the foot.

The shoe also comes with a high-tech Fit Counter in the heel that allows your Achilles tendon to move freely. The integrated BOOSTTM midsole offers runners optimal adjustment, damping and energy return. The men’s and women’s UltraBOOST is available in two colours each. What do you think of the new UltraBOOST?

Footwear Family/Group - Hero Colourways - Men Caged Hero