Don’t wait any longer: grab a pair before stocks run out! The new adidas SolarBOOST sets new standards in the field of technical running shoes. It comes equipped with sophisticated technology inspired by space travel!
The
SolarBOOST Launch Event in Berlin took place on 14th and 15th May. It saw the official launch of the
adidas running shoe, and Keller Sports was there to witness it. What better place for the launch than the
adidas Runbase Berlin? This urban meeting point for runners and athletes in the heart of Kreuzberg district was transformed into a whole
SolarBOOST experience for all who attended.
Moderated by
Kai Pflaume, German marathon pro
Philipp Pflieger and the
adidas product expert team, the event served to introduce guests to
SolarBOOST technology.
Adidas Solarboost: Rocket Science you can wear!
During the product design phase, the focus was on perfecting every single little detail. Inspired by aerospace technology, every component of the SolarBOOST has its own specific function and relevant technology. All redundant features have been disposed of entirely. The idea behind it all was this: space shuttles have only one way to go, and that way is straight up. The adidas SolarBOOST offers racket technology for your feet, so you can aim for the stars when you run.
Solarboost: Simplicity, precision and durability/sustainability
What makes this
adidas running shoe so special? First of all, the use of revolutionary fibre technology called
Tailored Fibre Placement, which we’ve already spoken about in
this Guide. Thanks to this technology, threads can be placed with never-before-seen precision and joined to the rest of the material. This results in support exactly where you need it and flexibility in key areas too. adidas has proven that
innovation and sustainability are not mutually exclusive by including
Parley fibres made from recycled plastic waste.
Professional runner
Philipp Pflieger is really impressed with the
SolarBOOST. He’s been working in close collaboration with the
adidas Running department for 7 years now and he loves seeing his
ideas influence the design of a product. During competitions and fast runs, he’ll be opting for more direct shoes. For 60-70% of his training runs, though, he’ll be wearing his pair of
SolarBOOST, which he received on the way to EM 2018 in Berlin.
Run to Rise in Solarboost shoes
Wondering what the
racket technology in the SolarBOOST shoes feels like on your feet? Others have found out already during the
Run to Rise, which took place on the morning of Tuesday 15th May. Led by Philipp Pflieger, adidas runners from different cities joined together to try out the new SolarBOOST in a very special atmosphere.
Alarm clocks went off at 4:30 am. Nothing like slipping into your running shoes and
hitting the streets!
The athletes shed their sleepiness with the sunrise, running through the sleepy streets of Berlin. The route followed the
Spree river, past the “
Alex” and into the district of
Prenzlauer Berg. All the while with the morning sun slowly waking the city.
Everyone in the group agreed that a
morning run is the perfect way to get energised and start the day off right. Having run a relaxed 7k, the athletes went to the Deck5 Rooftop Bar to enjoy some
refreshments. After a hearty
breakfast, it was time to discuss the shoe. Positive aspects included the
wider fit, which gives the toes
more wiggle room, and the updated
Fit Counter, which allows the Achilles tendon to move much more freely too.
Conclusion: The adidas
SolarBOOST is a neutral running shoe suited to all runners. It’s light, comfortable and provides you with boundless energy!
Want a shoe that gives you
energy for your very own Run to Rise? Best check out the adidas
SolarBOOST for yourself then!
