After launching running shoes and tops made from recycled ocean plastic waste last summer, our partner adidas is now collaborating with an environmental organisation, Parley for the Oceans, to present the latest development of this project: swimming costumes. Even though swimming is not really one of our sports categories, we are very impressed with this campaign’s aim of recycling ocean plastic waste and turning it into clothes and equipment.
76% of adidas’ training collection and 50% of its swimwear products is already developed with recycled functional yarn called Polyamid Econyl®. The yarn is made from fishing nets and plastic waste that is fished out of the ocean in coastal regions. The resulting materials are just as hardwearing and performance-oriented as other fibres used to manufacture swimming products, and on top of that, the recycled fibres are environmentally friendly. With outside help, adidas is pursuing its brand promise to use sustainable materials whenever possible. The design of the collection is also inspired by the ocean. An image of a wave gives reference to the source of the material, while the all-over print picks up on Parley’s slogan of “Save our oceans”. Apart from its environmentally-friendly manufacture and appealing look, the swimwear collection also impresses with its functional properties. The unique adidas INFINITEX®+ Pulse material is very long lasting and 100% resistant to chlorine. The flatlock seams provide a high level of comfort.
Tim Janaway, General Manager of adidas Heartbeat Sports, tell us: “As a world leading sports brand we carry the responsibility to take care of the places where we practise sports. This collection proves what we can and should achieve together in order to preserve our oceans for generations to come”. An inspiring view and a wonderful way to show your love for the environment, don’t you agree?