Together with our premium partner Peak Performance, last Thursday, 6th December, we hosted a big party in our Keller Sports Store in Munich. At the store, we had some guests from Peak Performance, as well as some premium customers from around Munich. Of course, all those interested in winter sports, Keller Sports and the brand Peak Performance were also warmly welcomed.
One of the invited guests that evening was professional freerider Matthias Mayr ,who joined up with team partner Matthias Haunholder last spring and became the first person ever to ski down the Gora Pobeda. The highest mountain in Eastern Siberia has extremely steep ice flanks that make it particularly hard to climb. Apart from that, the remote area and the cold weather make the conditions even more extreme. With their film "The White Maze", both freeskiing stars Matthias Mayr and Matthias Haunholder take spectators along for a trip through picturesque virgin landscape and extreme adventure in the icy cold.
We were very pleased to welcome Matthias as our guest in the Keller Sports Store. The evening began with a short speech and an introduction to the TV spot for the Peak Performance winter sports collection. Once this had finished, the brand exhibited the 30 Year Anniversary collection on a short catwalk. The high quality ski clothing was the highlight of the evening and during the course of the party guests had the chance to marvel at the clothes' functions and design.
After the introduction the event went on in full swing with free soft drinks, beer and even a unique Peak Performance anniversary cocktail. Some of the guests really enjoyed the "Happy Birthday" photo wall and allowed our photographer to take some shots of the moment - the evening was very memorable indeed!
You can find out more about the Peak Performance anniversary collection in this post.
We would like to thank everyone for this wonderful evening, as well as the good times spent with Peak Performance and Black Crows in the Keller Sports Store. We also look forward to the next events in our Brand Experience Store in Munich - you can read all about the events on our Facebook page.
Your Keller Sports team