It all began in 1996, when Bodo Lambertz met Marco Redini, the managing director of a small Italian sock manufacturer. Redini complains to him about dumping prices of the competition and asks Lambertz for help. Lambertz, active as a consultant under his sign, finally agrees to support Redini as well. But not with a "mere" advertising campaign. Instead he founded the company X-Technology Swiss Research & Development AG in 1997 and developed a completely new sock with Redini: the first X-Socks were born.
Starting from this first functional sock - something like this was previously unknown in the sports market - the company grew rapidly. By founding the brands X-Socks and X-Bionic, the range becomes more extensive and the products more and more innovative. Beside socks functional clothing for further body parts is added - Tights, Baselayer, T-Shirts, compression clothing. Meanwhile the offer of X-Bionic covers approximately 300 products. The focus is always on moisture management and thus also temperature management, which should enable athletes to improve their performance.
Innovation, research and development have played the first violin in the Swiss company from the very beginning. X-Bionic has already invested around 40 million euros in its corporate history to make new technologies ready for the market. 788 patents worldwide are on the credit side. "From a technological point of view, our brand is more at home in the aviation industry than in the world of sportswear," X-Bionic aptly describes himself. Nature and bionics, which transfer phenomena from nature into technology, are constantly providing ideas for new developments. This increasingly popular approach often results in an unconventional implementation. For example the 3D-Bionic Sphere System, the main technology of X-Bionic.
It is designed to keep the athlete's body temperature at 37 degrees Celsius and thus as high as possible. The trick behind it: During stress and sweating, only as much sweat as necessary is released to the outside so that a cooling moisture film always remains on the skin. A completely dry skin should be explicitly avoided under stress. During rest periods, however, the cooling function is interrupted and special air chambers in the tissue provide an insulating effect. These and other sophisticated technologies have established X-Bionic over the years at the top of the sporting goods industry, even though founder Bodo Lambertz is now only active as a consultant in the company. At the beginning of 2019 it became known that he had sold his company and was turning to new projects.
X-Bionic has set itself the goal of optimizing the performance of athletes - and is not limited to one sport. In the X-Bionic Shop at Keller Sports you will therefore find versatile and high-quality processed functional underwear and sportswear for the sports running, biking and tennis as well as for winter sports and outdoor. In detail these are sportsocks, tights, baselayer, ski underwear and also jackets, which you can find in the X-Bionic Sale. The locations for X-Bionic products? Slope, trails, asphalt, hall - and everywhere else you can do sports.
X-Bionic has always stood for best quality and enormous innovative power. In order to be able to guarantee these consistently, the company relies on short production routes. This is a decisive advantage, especially in product development, according to the company. It is only logical that the entire X-Bionic collection is developed and manufactured in Europe. And the company is now going even further in order to raise the performance limits of athletes: in 2018 the X-Bionic Future Factory in Northern Italy started its work. Within the X-Bionic Individual programme, individually adapted and tailor-made functional clothing for professionals and, of course, ambitious hobby athletes are produced here. It goes without saying that the findings from this individual programme will also be incorporated into the development of new products.
Professionals from various disciplines have relied on the engineering skills of the Swiss company since its foundation. Among other things: the Swiss national ski team. But also the former Ironman European Champion Timo Bracht - who is still directly involved in product development and played a decisive role in the development of X-Bionic Individual. Professionals and ambitious hobby athletes can now have their functional clothing individualized sportswear completely tailored to them at the Swiss functional clothing manufacturer in order to get even more out of them. In cooperation with the luxury sports car manufacturer Lamborghini and the cult motorcycle brand Harley Davidson, X-Bionic also sells functional collections that make motorsport hearts beat faster.