Wilson has its origin in the slaughterhouses of Chicago at the beginning of the 20th century. In 1914, the meat processing group Sulzberger & Son's founded a subsidiary under the name "Ashland Manufacturing Company". It was to develop profitable business models from the slaughterhouse waste produced. This led to the development of cleaning products, surgical sutures, strings for musical instruments - and also for tennis rackets. It was the origin of the company's sports department.
However, its meteoric rise only began one year later, when a certain Thomas E. Wilson took over the company and gave it his name. In the following years, Wilson developed revolutionary baseball gloves and the first leather football with air valve. However, the biggest commercial breakthrough came with Wilson's golf equipment. The Wilson factory in Humbolt, Tennessee, alone produced 45,000 golf balls a day in its weddings. Since 1989, Wilson has been part of the Finnish Amer Sports group, which also includes other renowned sports brands such as Salomon, Atomic and Arcteryx.
Today Wilson is the world's leading manufacturer of ball sports equipment. The company employs 1,600 people. Customers from over 100 countries rely on the expertise of the US company. Wilson is particularly dedicated to the sports Tennis, golf, American football, badminton, basketball and baseball. But the US sports goods manufacturer is also involved in football, squash and volleyball. Not only rackets and balls for hobby and professional players are manufactured, but also high-quality accessories. These include, for example, sports bags, tennis strings, grip bands and also clothing and shoes for various sports such as tennis. To this day, Wilson is considered a pioneer for new and particularly innovative technologies: In 2016, for example, the world's first networked basketball was developed, which can produce statistics and analyses live during a game.
At KELLER SPORTS we concentrate on the entire product range of Wilson in tennis sports: from rackets, bags and balls to accessories, shoes and clothing. A well-known Classic is the tennis shoe series "Wilson Rush", the latest highlight is the current Wilson Clash 100 rackets, behind which three years of development work lie. The aim was to develop a revolutionary racket that was more flexible and at the same time more stable than any tennis racket. Thanks to its proprietary carbon mapping and frame construction, Wilson has achieved this goal: the Clash 100 is a highly efficient performance racket with maximum flexibility without sacrificing stability.
Wilson also offers its fashionable "Competition"-Shirts with cutting-edge material processing technology and seamless design for optimum wearing comfort. A mesh ventilation system ensures first-class breathability, which keeps your body at the optimum temperature even under prolonged sunlight. In the Wilson Sale at Keller Sports you're sure to find your new favourite racket and many more Wilson offers.
With so much enthusiasm for innovation, it is not surprising that Wilson has been working with top athletes from the sports of basketball, golf, baseball, American football and tennis for many decades. Michael Jordan, perhaps the best basketball player of all time, developed together with Wilson a ball, which was so successful that he sold over a million times a year for 14 years in a row . The US company has also been providing the official NFL football every season since 1941. And of course Wilson is also an integral part of the Center Courts of this world: For example, Roger Federer or Serena Williams won their numerous Grand Slam titles and records exclusively with racquets on which a large upright W is printed.
Wilson's numerous cooperations with world brands from the sports scene have earned him a high degree of recognition, which echoed all the way to Hollywood. In the 2000 film "Cast Away", for example, Wilson's product plays a leading role alongside Tom Hanks. Stranded on a deserted island, a volleyball ball of the US company, on which Tom Hanks paints a face, becomes the silent friend of the main character - and helps the stranded man through the lonely years on the island. For the film's release Wilson brought a faithful copy onto the market, which is still a bestseller today.