STATE OF ELEVENATE: INFLUENCED BY THE WIND
When the wind sometimes blows so strongly that even measuring instruments give up their ghost. When it warms up from the Gulf Stream and brings humid sea air. If descents are not miles long, but so steep that breaks do not even find their way into the debate, then there is little about suitable ski clothing. Sara Rönngren and her husband Jimmy Odén came to this conclusion not so long ago. For years they had lived in the Swiss Alps and Rocky Mountains far away from their homeland, participated in World and European Championships in Freeski and Skicross (Sara) and and guided people through the mountains as certified mountain guides (Jimmy).
The two of them knew the elements - and the challenges they face in skiwear in general. So when Sara and Jimmy returned to Åre, Sweden in 2010, they decided to start their own wintersports brand: a brand without compromise. A brand whose apparel meets the highest demands in terms of fit, function, style and durability. State of Elevenate is not satisfied with less. The conditions around Åre, where gusts of wind have already reached speeds of 48 metres per second, serve as a yardstick. With these extremes in mind, Sara Rönngren personally designs and lays the foundation for State of Elevenate products and creates ergonomic and unique ski apparel.
STATE OF ELEVENATE PRODUCTS - QUALITY IN THE SENSE OF PERFORMANCE AND ENVIRONMENT
It's about the attitude. Not only do Sara Rönngren and Jimmy Odén know the mountains and their requirements very well, they put them at the centre of their passion. They want to share them through their State of Elevenate articles. High-quality materials are the starting point. State of Elevenate products should also be durable. To ensure this, the brand tests its creations right on its doorstep: in the mountains around Åre, where the equipment has to prove more resistance than one or two wind gauges.
Now love of nature without nature conservation only works to a limited extent or not at all. The high quality of the Swedish Brand's equipment also contributes to this. The longer you wear your ski jacket, ski pants, the longer it is on duty, the less often you will have to return to the State of Elevenate dealer. This is especially important for the brand - even if it uses recycled material whenever possible.
AT A GLANCE
- Year of foundation: 2010
- Founders: Sara Rönngren, Jimmy Oddén
- Headquarters: Åre, Norway
- Number of employees: about 10
- Annual turnover: approx. 1.8 million Euro (2017)
- Website: elevenate.com/en/
- Sports: Winter Sports
GOOD REASONS FOR STATE OF ELEVENATE
- Durability: State of Elevenate articles are designed to last as long as possible.
- Own production: To meet its standard, State of Elevenate developed its own shell material EPS.
- Environmental protection: Whenever possible, State of Elevenate uses recycled, bluesign® certified materials.
STATE OF ELEVENATE AT KELLER SPORTS
State of Elevenate has been going its own way since 2019. Literally. Instead of relying on suppliers, the brand has now developed and produced its own shell material. EPS is the name and has only one task: to meet the Elevenates Performance Standard (EPS). That's why the material not only consists of 60 percent recycled materials and has a biobased membrane. At the same time, EPS also has the best properties in terms of breathability and waterproofness.
That's exactly what Brand needs for its ski apparel in stores - and you can get State of Elevenate online at Keller Sports, where you don't have to be satisfied with the functional jackets and trousers of the Swedish brand. Because State of Elevanate also dedicates itself to life after the mountain and therefore also produces relaxed shirts, T-shirts, fleece jackets and caps. You'll also find all this, down jackets and functional underwear at Keller Sports' State of Elevenate Shop.
STATE OF ELEVENATE PRODUCTS - MADE FOR YOUR MOUNTAIN TRIPS
In the State of Elevenate Sale you will find both for the normal ski day and for the ski tour suitable equipment. The founders Sara Rönngren and Jimmy Odén know best what's important in the mountains and pass on their experience directly to you in the form of apparel. The Brand's ski touring jackets, for example, do not require additional insulation on the back. There you carry your backpack and protectors, which in turn provide warmth. Additional insulation would only promote heat accumulation. So State of Elevenate does without. From experience. This is exactly what you make use of with the products of the fire when you set off in the direction of the mountains.
NATURE IN BLOOD AND IN SIGHT
For State of Elevenate, the environmental concept does not only play a role when it comes to the development of high-quality materials. It already flows into the production chain. The brand works together with European companies as well as Asian ones and is actively looking for ways to transport State of Elevenate products as environmentally friendly as possible. Wherever possible, the company also uses recycled, bluesign®-certified materials, always ensuring the highest quality and keeping an eye on environmental protection in the design and creation process at all times.