• -10% on every article in the shop*
  • Premium offers and pre-sales
  • Members Only: Access to exclusive products
  • 12 months for just 9,99 €*
The voucher code has been copied to the clipboard.


Dino Signori is the name of the clever mind behind the brand SIDI (derived from the first syllables of his surname and first name). In 1960, the Italian dared to take his first steps as an entrepreneur. He opened a small workshop in his home country, initially focusing on the production of hiking boots. For ten years, Signori and his employees produced shoes for mountaineering. Then his passion for two-wheelers gained the upper hand.

Besides shoes for cycling, SIDI also specialized in motorcycle shoes - since then also produces high-quality boots for motorized on- and offroad adventures. Thanks to the enormous know-how that Signori has acquired over the decades, SIDI is now one of the market leaders in these segments. The constant drive: to use the great experience to meet the demands of the zeitgeist. Accordingly, SIDI's innovation team is relentless in its research. Always on the lookout for the highest quality material and the best possible fit his cycling shoes - without losing sight of his always noble design.


SIDI already made a name for itself when it was literally still in its infancy. Word quickly got around that absolute professionals were at work in this small manufactory. Real craftsmen who strive to bring the highest quality to the feet of their customers. 14 years after its foundation, the newly designed logo was to give the brand further momentum. It symbolizes what SIDI stands for: strength and mobility. In order to guarantee the unmistakability, the simple lettering was fitted with a red pinion and an Italian flag. A quality seal for all SIDI articles. In order to underpin the brand's high standards, Signori decided to have its products continued to be manufactured exclusively in Italy. The result: SIDI products cycle around the world today. The brand developed into a true global player in the field of cycling shoes.


  • Foundation Year: 1960
  • Company Founder: Dino Signori
  • Company Headquarters: Maser, Italy
  • Number Of Employees: 60
  • Annual Turnover: about 23 million euros
  • Website: sidi.com
  • Sports: Bike


  • In-house Production: SIDI manufactures its high-quality cycling shoes exclusively in Italy.
  • Awards: In 2017, SIDI was voted "Best Brand" in Racing Shoes by Gran Fondo magazine.
  • For Hobby & Professional Sports: Numerous top athletes wear SIDI shoes and recreational cyclists rely on their high quality.


No matter whether you are a hobby cyclist, an ambitious starter or a professional: SIDI offers high-quality cycling shoes for every type of cyclist. In the SIDI Store at Keller Sports you'll find the best models, where you're sure to find what you're looking for. All SIDI articles in our SIDI Shop, no matter whether racing bike or all-round cycling shoe, are made of the best materials and are high quality. The Politex material used is not only environmentally friendly, but also tear and stretch resistant. Also the extremely stable CARBON COMPOSITE sole testifies to the enormous quality of the SIDI articles.

Of course other Italian developments such as the TECNO-3 SYSTEM also ensure perfect wearing comfort of the cycling shoes. The whole thing is supported by innovative fastening techniques in which Velcro, buckles or the TECNO 3 twist lock are used for the perfect fit. All these can also be optimally adjusted during the ride, so you can react directly to pressure points during the race. All these innovative technologies are used in our SIDI Sale, for example in the "Genius" models for men and women. But also in terms of design, it is well known that no one can easily outdo the Italians: Especially the top seller "Alba", a real all-rounder among our SIDI offers, comes with a layout strong in character and in the colour classics black and white.


The best athletes in the world can't be wrong. Many of the absolute elite cyclists rely on high-quality footwear from Italy. Chris Froome, for example, a four-time Tour de France winner, won his prestigious victories in SIDI shoes. But you don't have to be a potential Tour de France, Giro d'Italia or Mountain Bike XC Champion to choose SIDI. SIDI offers you a stylishly designed range of products and creates the perfect symbiosis between rider and pedals with its technically high bred shoes. Best of all, the wear parts built into the shoe can be easily replaced. No matter which quality shoe from SIDI you choose, one thing is certain: you wear a light, stable and breathable shoe and can concentrate on the essentials. The fast ride on the road.


SIDI creates something very special with its products, namely a real cycling experience: In the road sector you are always well advised with the Topseller model Genius 7. The long runner comes with a dirt-repellent, environmentally friendly upper material. The shoe also convinces with its carbon fibre reinforced nylon sole and a comfortably adjustable buckle. SIDI also has the perfect companion for beginners: The Alba, available for men and women, offers the best possible support and comes with an exchangeable plastic heel in the heel area. Although technical details may differ among the items in our SIDI Store, one thing is always certain: The absolute high quality workmanship and Italian passion that goes into every SIDI shoe.



Register for the newsletter now, get a 10 € voucher* and receive regular emails from us offering you exclusive deals and pre-sales.

First name (optional)
Surname (optional)

Thank you!

Please activate your subscription by clicking the link in the email we have just sent you.