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SERGIO TACCHINI - SPORT MEETS ITALIAN FASHION DESIGN

In 1959, Sergio Tacchini made his first appearance for the Italian select team in the Davis Cup. In 1960, he became Italian champion after defeating Nicola Pietrangoli in the final. With Pietrangoli as his partner, he won two more Italian doubles titles. By the end of his active career in tennis, he had played in a total of seven Davis Cup finals. His real rise to icon status, however, only began afterwards. Even before his retirement as a professional player, he founded a fashion company. He originally called it Sandys, but soon the sports and designer fashion was sold under the illustrious name of the company boss. In the 1970s, the Sergio Tacchini brand managed to bring a little of the glitz and glamour of Italian fashion style to the hitherto rather monochrome white tennis world. Especially the courage to introduce fresh colours has to be credited to the brand. A lot of big tennis personalities and number one world-ranked players had sponsorship contracts, among them Martina Hingis, Gabriela Sabatini, John McEnroe, Pete Sampras and Novak Djokovic.

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SERGIO TACCHINI - BETWEEN PROFESSIONAL SPORT AND MODERN STREETWEAR

Sergio Tacchini did not specialise purely in tennis clothing, but also signed various other athletes such as Formula 1 racing driver Ayrton Senna, professional skier Marc Giradelli and golfer Ian Woosnam. Moreover, the presentation of the fashion store bridges the gap between a sportswear manufacturer and a designer brand. In addition to clothing, the company offers perfumes and accessories. The brand also has many T-shirts, polo shirts, jackets, shorts and tracksuits in its programme that Europeans like to wear in their free time, not only for sports, but also in the city or at the beach. You can order various shirts, shorts and caps from the Novak Djokovic range here in our Keller Sports online shop. A must-have for all sporty types who love colour combos of red, blue and white. The quality of the tennis outfits is on a par with other top items in the functional clothing sector. The performance fabric of the tennis line is comfortable to wear, breathable and provides reliable UV protection. See for yourself and order your high-end tennis equipment at low prices from the Keller Sports online store.

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