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SCARPA: AN INSIDER TIP BECOMES A GLOBAL COMPANY

Lord Rupert Edward Cecil Guinness, a wealthy Irish businessman who lived in Asolo, Italy, recognised early on that talented shoemakers were at work in that region. In 1938 he founded the Società Calzaturieri Asolani Riuniti Pedemontana Anonima in order to bundle the extraordinary skills of the craftsmen, and the acronym Scarpa was aptly derived from it. The Italian word for shoe. Four years later Luigi Parisotto found an apprenticeship at Scarpa. Together with his brothers Francesco and Antonio, however, the Italian strove for more. The Parisotto family wanted to set up their own business. In 1956 the trio finally took over Scarpa.

From then on, 17 master cobblers produced 50 to 60 Scarpa shoes per day. The company quickly made a name for itself among mountaineers in the region and was soon to become known beyond the borders of Veneto. An American dealer from Boston became aware of Scarpa in 1965 and began exporting the shoes overseas. There, too, they enjoyed great popularity due to their impressive fit. A milestone for the company. Soon, 60 percent of the revenue was generated by shipping the products all over the world. Scarpa sold from Europe to America, from the Middle East to Oceania - worldwide climbers and outdoor enthusiasts appreciate the enormous quality and perfect workmanship of Scarpa shoes.

SCARPA STORE: NO PLACE IS TOO FAR AWAY

But the Parisotto family did not rest on its laurels. She and her specialists set out to produce ever better shoes and, above all, to develop other sports in addition to mountaineering. The so-called rally boat, for example for alpine skiing, became an endurance racer. Scarpa has also developed special shoes for snow and mountain hikes under the most extreme weather conditions. This is where the Grinta model became the ultimate. It was worn by the best mountaineers in the world even during Himalayan or North Pole expeditions.

Step by step, Scarpa's products penetrated the remotest places in the world, which fits perfectly with the company's motto today: "No place is too far away". In the 1980s, the outdoor experts also caused a sensation in skiing. With the Terminator boat the Italians amazed with an innovation. For the first time, they created a ski boot made entirely of plastic.

AT A GLANCE

  • Foundation Year: 1938
  • Company Founder: Lord Rupert Edward Cecil Guinness
  • Company Headquarters: Asolo (Italy)
  • Number Of Employees: About 800
  • Annual Turnover: about 100 million euros
  • Website: scarpa-schuhe.de
  • Sports: Outdoor, Wintersports

3 GOOD REASONS FOR SCARPA

  • Awards: The multifunctional shoe Ribelle Tech OD was ISPO product of the year in the outdoor sector.
  • In-house Production: Scarpa continues to manufacture in Italy in order to guarantee the security of its know-how.
  • For Hobby & Professional Sports: Scarpa is always a pioneer when it comes to mountaineering boots, as is currently proven by the patented Sockfit technology.

SCARPA SHOES AT KELLER SPORTS

In the Scarpa Shop at KELLER SPORTS you will find a large selection of trekking, hiking and leisure shoes as well as touring ski boots for men and women. The shoes of the traditional Italian company not only offer the best quality for your next tour in the mountains or on your next trip to the steep face. Scarpa offers also impress with their fashionable design. So you don't just cut a fine figure on the street and in the urban environment with Scarpa lifestyle shoes and are always well dressed and an absolute eye-catcher.

SCARPA IS AT HOME ON THE MOUNTAIN AND ON THE STEEP FACE

Today Scarpa is one of the most renowned manufacturers of mountaineering, climbing and ski touring boots. Accordingly, the Italians can look forward to a large number of well-known athletes competing under their flag. World-class Climber and Alpine Runner swear by Scarpa shoes for their exceptional fit. You can also rely on the expertise of these professionals when you buy your next pair of Scarpa shoes. The shoes are produced from a high-quality combination of leather and innovative sole technology, which promises a particularly long durability. You will find a large selection in the Scarpa Sale at Keller Sports.

THE SOCKFIT TECHNOLOGY: LIKE A SECOND SKIN

For over 80 years, the Italians have been committed to offering their customers the best possible shoes in terms of quality and comfort. Scarpa recently had its own Sockfit technology patented. This construction made of elastic S-Tech Schoeller fabric caresses the foot like a second skin and thus ensures an optimal fit of the shoe. The trekking shoes are of course waterproof and have a breathable GoreTex membrane. So you always come back home dry. No matter how bad the weather conditions.

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