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Josef Liebhart had no intention of founding a company that would make a lasting difference to mountaineering. On 8 July 1935, on a Munich backyard, he founded a subsidiary for Sa(ddlers) and Le(ather) Waren (German for "goods"). Photo bags initially brought him the most turnover, also he had backpacks and leather footballs sewn. Later, Salewa developed ski poles from the wood of the hazel bush. The harbinger.

The first contact with mountain sports came via Hermann Huber, a climber from the city who had trained as an industrial clerk at Salewa. Huber wanted to conquer the Andes, so he needed the right material. Together they developed the unique Andean backpack, which was as it were light and robust and thus laid the foundation stone for the thematic specialization of their company as a manufacturer of high quality and functional sports equipment for outdoor & mountain sports. Later Huber became managing director of Salewa.


Salewa was now unstoppable. Innovation followed innovation, no mountain invincible, driven by Hermann Huber, who incorporated his experiences from mountain sports into the production. Salewa invented the adjustable classic light crampon, one of the most successful products to date. The invention of the Hohleisschraube (a hollow ice screw) was nothing less than a revolution. It set a new standard in mountaineering. The eagle, symbol of precision and strength, becomes the Salewa logo. The great mountaineers, Reinhold Messner and Kurt Albert, tested new ideas from Salewa on their expeditions. They were always convinced.


  • Founding year: 1935
  • Company founder: Josef Liebhart
  • Company headquarters: Bolzano, Italy
  • Number of employees: about 600
  • Annual turnover: approx. EUR 240 million (Oberalp SPA)
  • Website: salewa.de
  • Sports: Outdoor


  • Award: In 2018 Salewa received two awards at the international sporting goods fair Outdoor: for the shoe model "Wildfire Edge" and the backpack "Apex Wall".
  • Environmental protection: Salewa produces according to the Responsible Down Standard (RDS) - one of the strictest animal welfare regulations for down production.
  • Fairness: Salewa has been "Fair Foundation Leader" since 2017. Working conditions are monitored in more than 97 percent of product manufacture.


Salewa is Europe's leading multi-specialist mountaineer today. Salewa combines technology and know-how at Everest level. The jackets for example: they protect you, even in the most challenging moments - when it storms, the rain whips or you fight your way through the snow. Some of the jackets are equipped with a membrane made of Powertext Codura®. It is extremely hard-wearing, breathable and keeps you dry.

On top of that, you are always stylish and elegantly dressed. The same applies to the shoes: Trekking, climbing or hiking - you always have a perfect and comfortable hold, the bright colours not only make you look good on the mountain, but also in the city. Do you need shirts, trousers or shorts? No problem! Salewa wants to support people "who enjoy their lives to the full, who go to their limits, pursue their dreams, dream of something greater: No matter how far they go - what counts is how they go".


With a Salewa backpack you can comfortably stow everything important and have quick access to it at any time during your tours. Functional details such as fastening loops, height-adjustable lids, exits for drinking systems or signal pipes make a Salewa backpack ideal companion for mountain tours, trekking and climbing. Of course there is a Salewa backpack and other practical equipment like sleeping bags, water bottles and gaiters to complete your outdoor equipment. In the Salewa Shop at Keller Sports you can order clothing online and find the right equipment for your outdoor adventures.


If you have a Salewa backpack, Salewa shoes, a Outdoorjacke or a Salewa outdoor trousers. At Keller Sports you can buy Salewa offers online - in a comfortable and easy way. We offer you a large selection of over 300 selected items and help you to find the right products in our Salewa shop.



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