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Ride free, but ecorrect: PYUA Freeride clothing


Since 2008 PYUA has been developing innovative products that protect you even in the toughest conditions; after all, the team know all too well the harsh weather of the northern German coast. However, it is not just living in the north of Germany that unites the PYUA team, but also their shared love for the natural environment and their desire to preserve it. For this reason the Freeride and Outdoor label PYUA completely supports fair and sustainable solutions; therefore environmental protection within the company begins right at the manufacturing stage of outerwear, together with the label's strict selection criteria for suppliers and partners... read more>>

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PYUA

Ride free, but ecorrect: PYUA Freeride clothing


The highly technological materials used are also granted well-known seals of quality such as OEKO-TEX®, bluesign® or BSCI, as well as Fair Wear. These seals not only stand for sustainable production methods but also for fair working conditions and ethical supply chains. Production takes place exclusively in Europe.

Sustainability meets functionality


Despite PYUA's focus on sustainability, the company never compromises on functionality. An example of this is the fact that the brand uses an extremely breathable and waterproof CLIMALOOP® laminate on all outershell models. This especially designed material is made out of 100 percent recycled and recyclable polyester and has fluorocarbon-free waterproofing. The production process is also personally monitored by PYUA. As well as this, warm padding that is easy to compress and is made out of PrimaLoft® Silver Ecoall is used in all lined products. The environmentally friendly heat insulation comprises, almost exclusively, recycled polyester.

Although PYUA products have highly technological materials, it is actually their thought-out features which make them unmistakeable. The SAR Easy Access, for instance, provides direct access to the avalanche transceiver without having to open your jacket or rucksack. The 3D Hood Adjustment ensures a perfect fit for the hood with just one handle. Some 2nd layers include integrated mittens to warm your hands in seconds. The list of innovative features is practically endless.

Outstandingly good for the environment


PYUA has already been honoured numerous times for its commitment to sustainability. The company has been awarded, among others, the Federal Prize by the Environmental Protection Agency as well as the Eco Responsibility Award and various Product Awards by the ISPO, the leading sports articles trade fair. The multiple award-winning brand is unique in its consistent production of fair and environmentally friendly outerwear. With PYUA, winter sports fans are not only very well equipped but can also enjoy a clean conscience while they hunt for the perfect powder run.

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