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The jumping silver lion that has taken the globe by storm in the last 70 years is symbolic of what the PUMA brand embodies: Power, dynamism, athleticism and trend awareness. The manufacturer from Herzogenaurach in Franconia combines cool, urban designs with top functionality and high quality standards. Whether in professional sports, popular sports or on the street - the world-famous cat of prey not only looks good, it pushes you to top sporting performances. Discover the trendy sports styles in the PUMA online shop at Keller Sports and put together your outfit.


Herzogenaurach, an inconspicuous small town near Erlangen: Here, almost 100 years ago, the vision of two brothers was born, which changed the world of sport. Rudolf and Adolf Dassler began manufacturing high-quality sports shoes back in 1920 and founded the Dassler Brothers sports shoe factory together. The two pioneers quickly went their own ways afterwards. However, their common passion remained - and so Adolf adidas and Rudolf, called "the Puma", founded the company of the same name.

The sports-obsessed Franconian was particularly fond of football, and Rudolf initially specialised in the manufacture of studded football boots. The years of tinkering with the legendary Wunder-von-Bern trainer Sepp Herberger bore fruit. In 1952, the company revolutionized the football world and launched the PUMA Super Atom in series production, which laid the foundation for all later models.


  • Foundation Year: 1948
  • Company Founder: Rudolf Dassler
  • Company Headquarters: Herzogenaurach, Germany
  • Number Of Employees: More Than 10,000
  • Annual Turnover: over 4 billion euros
  • Website: puma.com
  • Sports: Running, Training


  • Awards: In 2017, the company was among the top five employers in Germany. No clothing company performed better.
  • Environmental Protection: The Group is committed to sustainability: By 2020, the company has committed itself to ten essential points.
  • Fairness: The sporting goods manufacturer has been involved in charitable projects in Africa for decades.


PUMA quickly developed into one of the largest manufacturers of sporting goods in the world, equipping the best footballers ever with Pele, Diego Maradona and Lothar Matthäus, for example, who collected several world championship titles with sports shoes on their gifted feet. At that time, Rudolf Dassler showed how foresighted he already thought in an epoch that was little permeated by marketing and advertising. Asked by a journalist whether PUMA pays the players they equip, he explained: "We have active athletes as contact people. Advertising is expensive, and no advertising is more expensive. It's an old country saying."

But it was not only football that was influenced by the manufacturer as a supplier over several epochs: In athletics, too, the smithy from Franconia has established itself as a true global player. The first company to rely on vulcanized soles. Heinz Fütterer broke the world record of Jesse Owens in Japan in 1954 before German sprint legend Armin Hary won gold in PUMA at the Olympic Games in Rome in 1960. And then came the Lightning Bolt: In a flash, Usain Bolt blew up all imaginable dimensions on the tartan track. Always in PUMA running shoes. He pulverized the most important world records and already made his mark in the history books during his career as one of the greatest athletes of all time. His masterpiece: The 100 meters in 9.58 seconds at the World Championships 2009 in Berlin. This corresponds to a speed of 37.58 km/h - but is not sufficient to run away from a full-grown cat of prey. Pumas can reach up to 72 km/h top speed. Still: A world record for eternity? That's quite possible.


No wonder that professional and amateur athletes alike rely on the brand with the mountain lion when it comes to getting the most out of themselves. Because: The Franconians cover all other sports besides football and athletics with their product range. Under the motto "Forever Faster", the company has been committed for 70 years to being "the fastest sports brand in the world", with the fastest athletes. "Forever Faster is always first, never second, never third." Charles Johnson, Global Director Innovation at PUMA sums up his own claim as an innovative leader as follows: "The easy part is dreaming what could be. The real work begins figuring out how to get it done." It's easy to dream of something, but work only starts where it's about finding out how you want to achieve your goal.

Speed remains one of PUMA's driving motifs for 2019 as well: Together with Porsche Design, the sporting goods manufacturer will design a joint Porsche Design Sportswear collection, which will include exclusive sportswear, shoes and accessories and will be the prelude to a strategic partnership. The sports fashion line should become a unique combination of lifestyle and performance wear, with functional demands and extraordinary puristic style.


Are you a passionate dancer looking for shoes with a perfect fit to make the dance floor glow? Whether you are in the middle of yoga, workout with aerobics and freeletics or daily running training. At PUMA you'll find the outerwear that sits like a second skin, optimally regulates heat and moisture and spurs you on to peak performance. And not only that - also on the street: the big cat sets athletic trends, combines the best of functionality and athletics with bold designs and unmistakable, classic simplicity.

Whether sneakers, casual trousers or outerwear: The sports brand PUMA stands for lifestyle. Not least because the traditional company has always been able to inspire popular style icons. Mega stars such as Rihanna are under contract, Selena Gomez or the brand new supermodel and actress Cara Delevigne can be photographed in sports shoes, tops or jogging trousers. The current campaign "Do you", for which Delevigne advertises, is aimed in particular at women: Share your passions, fears, stories and show strength!



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