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The Swedish company POC produces ski and cycling equipment that can save lives and minimise the risk of sports injuries. You'll find goggles, helmets and protectors in our online shop. There is also a large selection of backpacks and other accessories as well as socks, beanies and other items of clothing at Keller Sports.

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POC
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POC - always serving athletes

POC was formed in Sweden in 2005 and made its first grand appearance at the ISPO. Right from the start POC has dedicated itself to improving ski and cycling safety. The company was made famous by alpine ski racer Julia Mancuso. The US citizen won the gold medal in the giant slalom at the Turin Olympic Winter Games in 2006. Images featuring her POC helmet were broadcast around the world and helped the brand gain international notoriety.

Developed together with sports doctors

POC products consist of carefully tested materials. Both the materials as well as the technology and designs for protective vests and helmets were developed in close collaboration with the POC lab. The POC scientific forum includes brain researchers, renowned sports doctors and spinal injury experts. Helmets and protective vests are deliberately designed to significantly reduce damage to the body and brain in the event of heavy impact. The protective equipment is specially designed for various categories, such as snowboarding, freeskiing and mountain biking.

The partners of POC

POC works together with various renowned partners. For three years from 2014, the company has been the official supplier of glasses and helmets for the Cannondale-Garmin pro cycling team. At the same time POC has been closely working together with the Volvo Car Group. This collaboration focussed on developing new design and safety concepts. In 2014 POC also introduced its first special race range with AVIP. AVIP is an abbrevation of Attention Visibility, Interaction and Protection. With AVIP, POC pursued its ambitious aim of further improving safety for cyclists and significantly increasing performance standards. The company also formed the WATTS lab for this project. POC is a sponsor of the Swedish National Alpine Team.

Raceday followed AVIP

In 2015, Raceday introduced bike helmets and goggles featuring much improved safety standards. These further developments took place with the help of test reports and active involvement of team athletes, some of whom included world and Olympic champions. POC team athletes won over 50 medals in international competitions and continue to work hard towards collecting more medals. POC didn't leave empty-handed either. The company has received more than 40 awards for its excellent contributions in the area of design, innovation, economic activity and safety.

Safety and appeal for discerning athletes

Goggles, ski and bike helmets and protectors from POC not only offer excellent safety on pistes and trails but also appeal with their modern design. Become a sports icon and order a model tailored to your requirements at Keller Sports.