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PHENIX: RESEARCHER'S AMBITION FOR THE BEST POSSIBLE OUTDOOR WEAR

Trying to tame wind, weather and elements did not provide too encouraging prospects of success. Therefore, closing doors and windows and observing nature only through protective panes and under shielding roofs was out of the question. So Kazuo Tajimi weighed up his options - and knew relatively quickly what to do. Tajimi had always had a penchant for innovation. So in 1952 the Japanese founded his own brand to pursue a very specific cause. If meeting the elements was inevitable, Tajimi wanted to make contact as pleasant as possible for those who were always curious about the outdoors and nature.

PHENIX should give adventurers both large and small the perfect equipment for the mountains and forests. And never lose the drive to improve the company itself and the PHENIX products in particular. Thus, together with Toray, the first technical sports membrane made of nylon was developed. Like Kazuo Tajimi himself, the new brand continued to research. New innovations came, new partnerships were established. Where Tajimi had once developed folding kayaks and plastic skis, PHENIX continues to drive textile evolution forward and has thus not only become a reliable winter sports brand, but also a never-ending source of research.

PHENIX PRODUCTS: DOUBLE FREEDOM IN NATURE

There are two sides to freedom. On the one hand, it allows you to make every move exactly when it comes to your mind. On the other hand, it allows you not to be distracted from your outdoor plans by rain, snow or wind. PHENIX articles want to bring exactly these two freedom parameters together. Freedom of movement meets protection. You should enjoy sports, skiing and snowboarding at all times. Therefore Brand itself is always looking for new ways. Again and again she equips every PHENIX Sale with new material and processing technologies.

Intensive testing ensures that the new ideas really do make the next step possible. Essential to this: quality. Each individual component must meet certain standards. Only this guarantees best functionality. This is how PHENIX products are created with "DEOSAM", a material that actively counteracts the formation of body odour. The necessary comfort is provided by "4DM". Through technology, Brand thinks about cutting in four dimensions and thus offers you completely new possibilities.

AT A GLANCE

  • Foundation Year: 1952
  • Company Founder: Kazuo Tajimi
  • Company Headquarters: Tokyo, Japan
  • Number Of Employees: Nearly 200
  • Annual Turnover: just over 30 million euros
  • Website: phenixski.com/de/
  • Sports: Wintersports

3 GOOD REASONS FOR PHENIX

  • Technology: With "Outlast", PHENIX has a material from the space industry in its portfolio.
  • Professional Input: PHENIX obtains advice for its products from top athletes like Aksel Lund Svindal.
  • Design: The technology stands for itself. PHENIX articles remain discreet, yet still attract positive attention.

HIGH-TECH SKIWEAR IN THE PHENIX SHOP AT KELLER SPORTS

Technology must also be portable. The most innovative jacket or high-tech pants are of little use if you are reluctant to put them on because they don't look good. That is why PHENIX specialises in restrained designs with harmoniously coordinated colour shades. So everything fits also during a city walk or in the evening in the bar. However, the best way to get your jewellery from the PHENIX dealer is on the slopes. This is where they reveal all their innovative advantages: the smart ventilation systems that ensure a lively exchange of air among the textiles. The water-repellent material. The tightly closing zippers.

The smart bags for ski pass, smartphone and ski goggles. The trousers adjustable in width. In our PHENIX store you will find innovative jackets and ski pants for both men and women, perfectly equipped for the mountains, in a discreet design. Be it the modern cut Arrow Slim ski pants and the Prism ski jacket for men or the Furano ski jacket for women. All these products, in short the best of PHENIX online, are available at Keller Sports - in the PHENIX Sale even at very attractive prices.

PHENIX ARTICLE: EXPERT ADVICE FROM AKSEL LUND SVINDAL

Hardly anyone is more intensively involved in nature than professionals, adventurers or skiers. Training. Competitions. Expeditions. Everything takes place in the open air. Everything is under the influence of the elements. The need for perfect equipment that protects and yet is comfortable to wear is correspondingly great. Word has long since got around that PHENIX products are able to deliver just that. That's why Brand equips skiers like Aksel Lund Svindal or Akira Sasaki, as well as adventurers like Ken Noguchi - and gets some in return. The athletes pass on their impressions and experiences to the Brand, which in turn is incorporated into their new creations.

PHENIX: TEMPERATURE REGULATING MATERIAL TECHNOLOGY FROM SPACE TRAVEL

For PHENIX, expanding its own horizon does not end at the stratosphere. The Brand literally looks to the stars. Because if you wear a PHENIX jacket with "Outlast", you are wearing space technology at the same time. The highly technical material itself controls the temperature. In order to obtain such innovations in the first place and then develop them further, Brand conducts research in its own research centres and factories.

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