"We're skiing." Visitors to the Peak Performance office in Åre, Sweden, were often greeted with this sign when standing in front of a locked door. The founders of Brand, three skiing enthusiasts, had their very own way of organizing their small business. During the day design ideas were exchanged in the ski lift and at night new sketches were worked on and orders packed. That worked: The initial production for family and friends quickly became a well-known brand, which today convinces with a mix of performance and style in the areas of winter sports, outdoor and running.