ODLO - YOU DON'T FREEZE
Holmenkollen, Oslo - the Wimbledon of Nordic sports such as cross-country skiing, biathlon, ski jumping and Nordic combined. In 1946 Odd Roar Lofterød sen. founded the company Odlo - an acronym of his first and last name - and, looking ahead as he is, had the brand protected worldwide. Now the conclusion would suggest itself that Lofterød, in view of the historic location of its foundation, had placed its trust directly in ski underwear. Far from it.
The first products manufactured in 1947 have nothing to do with sport. Sewing and selling was initially Ladies' underwear. The inspiration for sportswear came from his son Odd Roar Junior, who trained in the ice speed skating youth squad of Norway, only a little later. So that the filius does not have to freeze during training, the father developed a training pants made of Helanca fibres, a highly elastic, textured polyamide filament yarn. Not only the boy liked the trousers. Team mates and professional athletes were also enthusiastic - and also wanted one. Welcome in the sport industry, Odd Roar Lofterød Sen.!
The pioneering spirit of Lofterød and its company and the needs of the sportsmen and sportswomen inspire Lofterød to come up with new product ideas. In 1973 the Norwegians launched the first fully synthetic sports underwear Odlo Termic. 1979 his son took over the management of the company. The motto "Always to be one step ahead", however, does not detract from this change in management. Not even when Lofterød jun. moved the company to Zurich, innovations will continue to shape the coming decades. Odlo developed the three-layer principle, which is used today by all manufacturers. The lowest layer is the underwear (baselayer). It ensures optimum moisture transport.
The middle layer serves as an insulating layer and provides temperature management (midlayer), while the third and top layer protects against wind and weather (shell layer). True to the motto "Engineers of Active Layers since 1946", the successes run through the company's history like milestones. For example, the Norwegians were the first to develop functional underwear with odour-inhibiting silver ions or the award-winning cubic fibre, with which the body temperature in all-year underwear can be ideally regulated. Odlo's latest developments date from 2017 and 2018: Ceramicool and Ceramiwool are launched. Small ceramic particles integrated into the yarn ensure faster heat dissipation. The result: the skin temperature is reduced by up to 1 degree.
AT A GLANCE
- Founding year: 1946
- Company founder: Odd Roar Lofterød sen.
- Company headquarters: Hünenberg (Canton Zug), Switzerland
- Number of employees: over 740
- Annual turnover: over 140 million EUR
- Website: odlo.com
- Sports: Running, Outdoor, Winter Sports, Bike, Training
GOOD REASONS FOR ODLO
- For Hobby & Professional Sports: Whether professional or amateur sportsman can profit from the innovative power of Oldo.
- Own production: Odlo produces 73% of its products in Europe, most of them in its plants in Portugal and Romania.
- Fairness: Odlo is a member of the Fair Wear Foundation and strives to constantly improve working conditions.
ODLO AT KELLER SPORTS
The Odlo range knows almost no bounds - not even at Keller Sports. Logically, we have the functional underwear in stock, after all, this is where everything started at Odlo. In addition there are shirts, shorts, baselayer, midlayer, sports bras, trousers and gloves. Of course, each part contains a good portion of innovation and technology - so you can enjoy your sport. No matter where and at what level you are.
ODLO: UP TO BIG!
Odlo is less than 20 years old when the Norwegian Olympic team with the company's suits first entered the Winter Games in Innsbruck (1964). Eight years later in Sapporo (1972), 22 nations are already wearing Odlo competition clothing. This success story finally reached its peak in 2010, when the vast majority of athletes in the Nordic Skisport region started wearing Odlo's highly functional sportswear. Currently Odlo equips the biathlon teams from Norway, France, Japan, Slovenia and the Switzerland. Also on board: the current Mountain Bike World Champion Kate Courtney, Olympic Mountain Bike Champion Nino Schurter and the Swiss triathlete Jan van Berkel, whose experiences with clothing always influence the development of new products.
ACTIVE WITH ODLO - WINTER AS SUMMER
In addition to the numerous innovations that the Norwegian company has developed over the years, Odlo has also continuously developed its portfolio. The summer sportsman in particular has moved more and more into focus. The specialist for functional clothing now offers from underwear to jackets everything the athlete needs - regardless of the season.