OAKLEY - CLEAR VIEW FOR ALL
A genesis as a paradox. One of the most famous spectacle brands today lacked visibility in the beginning. Oakley started in 1975 with a car, motocross events and BMX bikes. The former used Jim Jannard as a sales booth, the latter as a platform for its products and motocross events served as a platform. There Jannard sold handles for BMX handlebars that nobody had seen before. Instead of losing grip in wet conditions, they intensified their grip and quickly secured a legendary status that continues to this day. But handles are living a life in the shade. Ideally hidden under the driver's hands, they use them, but never step into the limelight. Such a lack of visibility is certainly useful for the formation of legends, but less so for the reputation of a newly founded company. The image of the product was missing. Jim Jannard and Oakley needed a different platform. So, in 1980, handles turned into motocross goggles with the now iconic Oakley logo emblazoned on their straps. The "O Frame" was born.
OAKLEY - FROM BMX-HANDLES TO A REVOLUTION FOR GLASSES
The manufacturer thus unerringly made the leap right into the middle of public perception in the most visible way for spectators, competitors and athletes. Especially as Oakley was always steering in the direction of innovation on his new path. As early as 1984, Oakley's next evolutionary step followed with the "Factory Pilot", the next step towards one of the most famous eyewear brands of our time. Belts became temples, motocross became cycling goggles, which nobody less than Tour-de-France legend Greg LeMond wore on his bike trips through France. Lack of visibility had finally disappeared in the dust of history and Oakley took advantage of the new attention. This was followed by interchangeable lenses, stylish, sporty shapes, everything highly visible adorned with the longest iconic logo: Only the oval O on the Bügel really turns sunglasses into Oakley. The futuristic design is still responsible for the unmistakable style, which you can also discover at Keller Sports" ski and snowboard goggles.
AT A GLANCE
- Founding year: 1975
- Founder: Jim Jannard
- Company headquarters: Foothill Ranch, California
- Number of employees: More than 4,500
- Annual turnover: 9.1 billion (Luxottica Group as a whole)
- Website: oakley.com
- Sports: Bike, Winter Sports
GOOD REASONS FOR OAKLEY
- Technology: Oakley uses its own materials and self-developed manufacturing methods for its glasses.
- For hobby and professional sport: The best for both worlds. Professionals like Mikaela Shiffrin test Oakley products for the hobby athlete
- Longevity: Oakley's eyewear is made for extremes. If your lenses do suffer, Oakley has replacement lenses in stock.
OAKLEY GOGGLES: UV- AND IMPACT PROTECTION + CLEAR VIEW
Random has no place in Oakley's philosophy. You get the best glasses. Therefore both glasses are manufactured together at the same piece. This allows the polarization axis to be optimally centered, which in turn prevents glare. Thanks to Plutonite®, Oakley glitters are also protected against almost any impact. Even UV radiation, no matter what wavelength, won't find its way through your Oakley glasses.
OAKLEY GLASSES AT KELLER SPORTS
The combination of style and technique makes Oakley glasses unique. With the lenses developed from the latest findings in high-tech optics, they serve you as a reliable companion when you want to protect yourself against sun rays or dirt. "Recognize the invisible" - when it comes to Oakley, it's always about seeing through. This is the only way to recognize even the smallest obstacles in the steepest downhill or the lightest powder. That's why Oakley has developed its own High Definition Optics® which provide shortest and most accurate vision at all times.
Polarized for effective glare protection, of course. Best conditions for winter, cycling and fun sports. With slogans such as "See it in Prizm" and "Sutro. You by You", Oakley crystal-clearly shows the vision they are implementing for athletes. Oakley is probably the most popular brand when it comes to winter sports, cycling or water sports. That's why you'll find Oakley's unique ski and snowboard goggles as well as lazy shades that are perfect for biking, relaxing afternoons on the beach or in town. Oakley sunglasses always fit.
OAKLEY - SEE CLEARLY LIKE THE STARS OF THE SKIING WORLD
A Oakley high-tech glasses using them only in your spare time would be almost too bad. Oakley technologies scream for extremes; for snowy, untouched hills, narrow mountain passes, glittering waves. That's why Oakley gets its know-how from where it really comes from: extreme athletes. Surf pro Filipe Toledo is as much a part of the team of eyewear virtuosos as mountain bikers Nino Schurter or snowboarder Jamie Anderson. With Mikaela Shiffrin and Lindsey Vonn two of the biggest stars of Oakley's ski circus use innovative creations. That alone stands for quality. After all, the best athletes in the world have to cope almost daily with changing weather conditions and need immaculate visibility at all times for their highest performance. Thanks to Oakley, you will also benefit from these experiences when you leave for the outdoors in mountains, forest, to sea or to lake.