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Nike Joyride - Origin & Development

The Nike Joyride is simply fun. Or in the words of the Swedish pop band Roxette: "Be a joyrider". Nike developed the Joyride model in the summer of 2019: the US-Americans presented the shoe as "one of the greatest innovations" ever at Nike. Will Moroski, Senior Product Manager of the brand with the catchy Swoosh, said at the time: "Everyone has the same problem: stress from running or moving on hard surfaces. We knew we needed a new cushioning system." An announcement that sounded like a revolution. Equipping all types of runners with the best possible cushioning system was an ambitious undertaking. Nike spent years making it a reality. According to the company's own research laboratory, over 150 different materials were tested. The solution in the end: a ball bath for the feet. Thousands of tiny balls in the sole of every Nike Joyride, tiny foam beads that give the best possible cushioning and are supposed to make rolling and pushing off as comfortable as possible. The promise: A 14 per cent improvement in impact protection. "It is a completely new invention. Each of these beads has its own specific characteristics and ensures that the runner feels an enormous sense of well-being in the shoe," predicted Moroski. He was to be proved right.

Nike Joyride - advantages of the running shoe

With the Nike Joyride, available online at Keller Sports, one thing is paramount: comfort. Runners who opt for this very special model from Nike get a shoe that stands for carefree running. The small foam beads, called "beads", in strategically placed chambers provide individual cushioning and maximum support. Especially for athletes who are at home on asphalt and want a more relaxed, regenerating session after an intense long run, the Nike Joyride is ideal. When stepping on and off, the shoe delivers responsive propulsion. The pressure that automatically occurs when running is excellently absorbed thanks to the beads. The rubberised outsole has the ability to guarantee a good grip even on wet roads. However, the Nike Joyride for men and women not only impresses with its innovative cushioning that caresses every foot. The upper also knows how to please. The mesh upper encloses the foot and provides light support with low weight. It also ensures pleasant air circulation.

What the developers say about the Nike Joyride

As we have already learned from the history of the Nike Joyride, the clever minds at Nike spent many years researching the groundbreaking bead technology. The official website of the manufacturer traces how the development of the innovative running shoe proceeded and which sometimes curious prototypes came out of the idea to design a model with thousands of mini beads. Speaking about the impetus to create such a high-tech foot cushion, Kylee Barton from the Nike innovation team said shortly after the launch of the first series: "The Joyride Run is meant to be a rest day for the legs. This cushioning method simplifies running and helps recovery after strenuous long runs or interval sessions."

Nike Joyride: shoe models & variants

As with every successful running shoe series, you will also find different models and series in our Nike Joyride Shop. Here is an overview:

Nike Joyride Dual Run for women and men: The foam beads in this Nike Joyride model are located under the heel and in the midfoot. They adapt to the shape of the foot individually and ensure a comfortable feel and smooth rolling. The outsole is made of durable rubber that guarantees maximum traction. The foot is enclosed in snug-fitting, seamless mesh. The breathable material also ensures pleasant cooling and air circulation. The Dual is available in many different colour combinations in our Nike Joyride Store. Whether you're a fan of minimalist black or white or prefer the more colourful version - you'll find it at Keller Sports.

Nike Joyride Flyknit for men and women: The upper material of the Nike Joyride Flyknit is particularly light and encloses the entire foot. It offers secure support and suggests a sock-like feel. Of course, this model also features the revolutionary bead technology. Thousands of mini spheres placed in four pockets under the foot not only provide unparalleled cushioning, but also deliver perfect propulsion on top of that. Raised lugs maximise grip, while the outsole is made of robust and durable rubber.

The Nike Joyride at Keller Sports

Our Nike Joyride Shop offers wellness for your legs: After an energy-sapping run, are you just looking to get in a relaxing regeneration run? Then you shouldn't miss out on the Nike Joyride, available online at Keller Sports. But is comfort also a top priority for you when buying running shoes? Then you've come to the right place too: Here you'll find the stylish feel-good oasis called Joyride in many different colours and designs. Take advantage of our discount offers when buying online and combine them with your premium discount. What's more, with our newsletter you'll always be up to date and won't miss out on the next Nike Joyride models.



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