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NEW BALANCE: RUNNING SHOES - MADE IN U.S.A.

New Balance has been helping athletes around the world achieve their goals for more than 100 years. The company was founded in 1906 in Boston, Massachusetts. Until 1960, the sports goods manufacturer specialised in the production of orthopaedic shoe insoles. With the New Balance Trackster, company owners Paul and Eleanor Kidd finally designed the world's first running shoe equipped with a wave-shaped sole. The model came on the market in different widths. Various universities used the Trackster as equipment for their cross-country teams. Today, New Balance is the official sponsor of US sprinter Trayvon Bromell and Irish middle-distance runner Ciara Mageean.

RUNNING SHOES BY BALANCE: WHAT MAKES THEM SPECIAL?

Many athletes have relied on the comfortable shoes with the distinctive logo for decades. You can recognise the original New Balance shoes by the two fused, slanted initial letters "NB". Most shoes are only marked with the characteristic "N". All models are made of durable materials that give the shoe a long life. The shoes are light and comfortable to wear, which is why they are often used in leisure time. Joint-friendly soles are part of the basic equipment of every New Balance model. The brand is also known for its fashionable design. The sporty shoes are available in an above-average variety of colours, so you can put together your own individual outfit.

NEW BALANCE RUNNING SHOES: INNOVATIVE & FUNCTIONAL

New Balance shoes are based on the evaluation of our own research. The focus of the development work is on improving performance. Therefore, the low weight is striking, which effectively contributes to acceleration. Some models weigh less than 250 grams. A seamless finish increases the wearing comfort of many shoes. The upper material is mostly made of synthetic fabric that dries very quickly. Mesh inserts ensure an airy feeling on your feet. Of course, New Balance shoes have an excellent moisture management system that keeps your feet dry. In some running shoes, a special midfoot wrap and a special midsole space provide the potential to develop more speed. Innovative lacing systems are also typical, making it easier and quicker to put on and take off.

NEW BALANCE SHOES: FOR LEISURE, TRAINING & COMPETITION

New Balance spoils the athlete with a selection of shoes for different terrains. You can order waterproof models for your training runs in wet weather. The traditional company also makes special trail running shoes for fast cross-country runs. The specially designed rubber outsole offers you optimal grip on wet ground. In the terrain, toe boxes protect your sensitive limbs and a tongue tab prevents foreign objects from slipping into the shoe. You can also buy well-cushioned road running shoes or extremely lightweight models for competitions. If you're smart, you can get several pairs of running shoes and be well equipped for every run. The range also includes running shoes for men and women.

DETAILS ABOUT NEW BALANCE SPORTS SHOES

The American brand's running models are made for top performance. You can achieve this thanks to a number of positive features:

  • Excellent fit
  • Good cushioning
  • Excellent support
  • Light weight
  • Breathable
  • Moisture-regulating
  • Durable
  • Designed for different types of runners

HOW TO FIND YOUR NEW BALANCE SHOE

Finding the right model for running is easy thanks to New Balance's wide selection. We offer the right footwear for people of all running types in our range. Both neutral runners and overpronators as well as runners of all weight classes will get their money's worth. If necessary, a shoe with an extra support function is available. You can also choose your favourite model for men or women from a wide range of colours and show your fashionable side on the track.

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