NATHAN - BREAKTHROUGH WITH A SHOE BAG
The Nathan Sports brand made its breakthrough over two decades ago with a single product - a water-repellent and reflective shoe bag that was strapped directly into the lacing. Athletes could use it to safely transport keys, banknotes or other small items during training. The innovative shoe bag was launched in 1994, shortly after the company was founded. Since those early days, Nathan products have undergone a gigantic development. Today the premium manufacturer is the market leader for running accessories in North America.
The label, which now belongs to United Sports Brands, currently sells its Nathan articles in over 46 countries worldwide. The range revolves around the three major keywords for long runs: water supply, visibility and performance enhancement. Nathan products are specially designed for long distance runners, ultra marathon runners, triathletes and dedicated recreational athletes.
NATHAN TAKES CARE OF THE SAFETY OF THE RUNNERS
In addition to the legendary shoe bag, you can now find an extensive assortment at the Nathan dealer and in the Nathan Sale: from hydration vests, running backpacks and belts to bottles and safety vests, the ambitious runner will find everything he needs. The body-hugging products are thoroughly tested and have been extensively tested in practice by successful athletes. The manufacturer attaches great importance to optimum visibility in the dark and always equips its products with numerous reflectors.
Customers can ultimately rely on a high standard of quality and safety for all Nathan articles. The Nathan SaferRun Ripcord Siren, an emergency alarm for solo runners, has therefore just been included by Time Magazine on its annual list of the 100 best inventions that improve the world.
AT A GLANCE
- Foundation Year: 1994
- Company Founder: M. Nathan
- Company Headquarters: Fountain Valley, California, USA
- Number Of Employees: 150 (United Sports Brands)
- Annual Turnover: 170 million dollars (United Sports Brands)
- Website: nathansports.com
- Sports: Running
3 GOOD REASONS FOR NATHAN
- Professional Input: Nathan's athlete team includes some of the best ultra runners in the world like Rob Krar.
- Awards: The Nathan SaferRun Ripcord Siren was awarded by the renowned Time Magazine.
- For Hobby & Professional Sports: Nathan products are designed for long distance runners, triathletes and dedicated recreational athletes
ALLROUNDERS IN THE NATHAN SHOP AT KELLER SPORTS
As a Nathan dealer, Keller Sports offers you a wide range of running products in the Nathan Shop. One of them is the reflective quick lacing system "Lock Laces". This saves you the time-consuming lacing of the shoes during a marathon or triathlon. You simply thread the Lock Laces and then adjust them with a single pull - and they ensure a consistent fit in the running shoe. This saves you valuable time in the transition zone, especially in triathlon, and the shoes won't come off when running.
Looking for more great products from Nathan online? A must-have is especially the unisex fanny pack "The Zipster". This particularly soft all-rounder, which is extremely stretchy and therefore fits comfortably around the waist, has a total of four pockets. Two of them are weather resistant and can be closed with a zipper. Essentials such as smartphone, keys or energy bars can be safely stored in it during the run.
MORE VISIBILITY WITH THE NEUTRON FIRE HEADLAMP FROM NATHAN
In addition to the outstanding functionality of the products, Nathan has always been concerned about the safety of the athlete. So that you - whether you are a runner, triathlete or cyclist - can also train at dusk or in the dark, the brand offers, among other things, the "Neutron Fire" headlamp. The lightweight and durable 115-lumen brightness wonder provides RGB light: two side-mounted stroboscopes emit red, green or blue light that optimizes your overall visibility. At dusk or very early in the morning, the "Streak" running vest with 360-degree all-round reflection or the "VaporAir" hydration pack, with numerous reflective elements, is also recommended. This convinces by the ideal balance between capacity, functionality and weight. The highly breathable drinking backpack is equipped with a 2-litre drinking bladder with quick-release hose connection for easy cleaning.
NATHAN EQUIPMENT FOR SOME OF THE BEST ULTRA RUNNERS IN THE WORLD
The best thing about all these products is: Before they reach the Nathan Sports dealer, they are already extensively tested on the toughest running tracks in the world. For example, Nathan's sports team includes some of the best ultra runners in the world. Rob Krar is among them, who has already won the "Western States Endurance Run" over 100 miles twice, just like Stephanie Howe, Michael Wardian or Paul Giblin. They have all been hunting for records for years with Nathan's high-quality accessories.