MIZUNO - TRADITION TO SLIP INTO
The success story of the Japanese sporting goods manufacturer MIZUNO began with pure passion. However, the company's success story of more than one hundred years was lastingly shaped by the pursuit of the highest quality and constant innovation. From 1906, the MIZUNO brothers, themselves passionate baseball fans, sold baseball equipment in Osaka and the surrounding area to baseball fans. As their experience grew, they also steadily expanded their product portfolio. From its own golf clubs to running, indoor and soccer shoes to running apparel, MIZUNO today covers a wide range of high-quality sports articles.
MIZUNO: PERFORMANCE RUNNING
MIZUNO had already started to make a name for itself in the golf scene in the 1930s and expanded its product portfolio to include golf clubs. Today, the company produces highly functional equipment for many other running sports such as football, tennis, handball, rugby, judo, athletics, table tennis, badminton and volleyball. Baseball is still one of the hobbyhorses of the Japanese, who have made a name for themselves in Europe with running shoes and clothing.
First and foremost, the running shoes in the areas of trail running and performance running on the road are attracting worldwide attention in the running scene. Specially developed materials save weight and sophisticated technologies make running even more fun. The core of these innovations is the Wave technology developed in 1997, which is now found in almost every MIZUNO running shoe. The wave-shaped plate in the sole optimises damping and propulsion during running and achieves optimum stability.
AT A GLANCE
- Foundation Year: 1906
- Company Founder: Rihachi and Rizo Mizuno
- Company Headquarters: Osaka (Japan)
- Number Of Employees: More Than 5,300
- Annual Turnover: More than 1.5 billion euros
- Website: mizuno.eu
- Sports: Running
3 GOOD REASONS FOR MIZUNO
- Environmental Protection: With Crew21 MIZUNO launched its own environmental program in 1991, which defines the ethical code of the brand.
- Professional Input: The developers at MIZUNO work closely with successful professional athletes to improve the products.
- For Hobby & Professional Sports: With own ideas like the Wave plate MIZUNO proves its innovative power again and again.
POPULAR MIZUNO SHOE MODELS
MIZUNO AT KELLER SPORTS
In the Keller Sports Shop we concentrate entirely on MIZUNO's core competence today - running: the enormous variety of specialized and diversely designed running shoes - the right pair of shoes for every type of runner. Whether training or competition, whether shorter running distance or Marathon, for the road or nevertheless more stably built for the Trail. MIZUNO offers genuine premium products for the running segment through the use of state-of-the-art materials. For this purpose, the Japanese company relies on innovative damping technologies such as the so-called wave plate, which shifts into each other when rolling and transfers the resulting forces into a forward motion. In addition, the running shoes with the Wave system thus receive good stability in the midfoot area, which can also compensate for a slight overpronation. We offer you all this in the MIZUNO Shop from Keller Sports.
MIZUNO - FOR PROFESSIONAL RUNNERS AND HOBBY ATHLETES
MIZUNO's close partnerships with tennis professional Marco Baghdati and football world champion Fernando Torres show that MIZUNO produces premium shoes not only for running but also for other sports. The latter in particular raves about the comfort and performance of MIZUNO football boots. The Spaniard, who has won just about everything a footballer can win, is also involved in the further development of football-specific products. Professional input for ambitious athletes like you! At Keller Sports you can get MIZUNO shoes for all training levels.
MIZUNO: BEYOND THE BORDERS
Sustainability and environmental awareness are an integral part of MIZUNO's corporate philosophy. As early as 1991, the sporting goods manufacturer therefore launched its Crew21 environmental programme. This was one of the first companies ever to respond to the emerging environmental problem and to draw up a corporate code containing measures to protect the environment. This includes the use of recycled materials as well as more energy-efficient production. Since Crew21 came into force, MIZUNO has also published an annual Corporate Social Responsibility Report, which provides information on all of the company's commitments in this respect. True to the code's overarching motto: "All the company's activities must be environmentally friendly at a global level."