LOTTO PRODUCTS: FROM THE TENNIS COURT TO THE ENTIRE SPORTS WORLD
The immediate walk towards the football field was actually obvious. After all, the Caberlotto family already owned their own club with FBC Treviso. To equip their players with jerseys, trousers and shoes was obvious - but not in the interest of the Caberlottos. Instead of the round leather, in June 1973 she devoted herself to the small felt ball and initially presented tennis shoes as the foundation of her new brand. Lotto was for tennis. First. Lotto established itself, soon equipping John Newcombe as an eight-time Wimbledon winner and Tonino Zugarelli as a Davis Cup winner.
Success, but no exclusive right. Lotto expanded. Into football. Towards basketball and volleyball. New sports came, the success remained. Lotto won tennis tournaments, soccer world championships and long-distance races as an equipment supplier. The technologies of Brand served such greats as Boris Becker, Martina Navratilova, Francesco Totti or Cafu as a springboard for their own performance. This is how the brand with the unmistakable logo became known all over the world.
TWO DIAMONDS. TWO CORNERSTONES. BOUNDLESS ENTHUSIASM FOR SPORT.
Wherever sport takes place, Lotto articles are there. Together with athletes, sportsmen and women, their testimonials, Brand wants to write new stories, overcome boundaries and never be tied down to a single sport or field - although the foundation will always be tennis and football. The logo alone speaks for this. The two overlapping lozenges, arranged one above the other, symbolise the tennis court on the one hand and the football pitch on the other. Two sports. A fire.
Lotto is doing intensive research in order to provide athletes with the right equipment, technically up to any challenge, for the match, the race or the competition. Lotto retailers offer shoe technologies such as the concave Syn-Pulse cushioning, which promises stability as well as explosiveness and impact protection. At the same time, the brand naturally feels obliged to its Italian roots, and therefore always includes the design aspect in its development.
AT A GLANCE
- Foundation Year: 1973
- Company Founder: family Caberlotto
- Company Headquarters: Trevignano, Italy
- Number Of Employees: Around 75 Million Euros
- Annual Turnover: 200
- Website: lotto.it/
- Sports: Tennis
3 GOOD REASONS FOR LOTTO
- Environmental Protection: Lotto is constantly striving to reduce the resource and energy consumption of its production.
- Fairness: Through its own guidelines, Lotto also wants to ensure certain working standards with its suppliers.
- For Hobby & Professional Sports: Lotto equips both professionals on the WTA and ATP Tour and recreational athletes.
HIGH-TECH TENNIS EQUIPMENT IN THE LOTTO SHOP AT KELLER SPORTS
For your tennis match in particular, every Lotto Sale offers a whole range of innovations that do not make your strokes more precise, but make your movements easier. Tennis shoes from Lotto, for example, feature Enerturn cushioning, whose elastic material has different densities and which efficiently cushions the impact to release the energy for a quick start. And so that you don't break out in sweat too intensively with all the movement, the shirts of the Italian brand Deepdry.
Material and structure work together in such a way that the fabric dries quickly. Lotto products are designed for high performance and you can get Lotto online at Keller Sports. Tennis shirts and shorts for men. Dresses, tops and backs for the court for women. The matching Lotto shoes are on top. You can find all this in our Lotto Store.
NAVRATILOVA. BECKER. RADWANSKA - TENNIS CELEBRITIES, SUPPORTED BY LOTTO
Lotto knows football, paddling and running. But rarely does the Italian brand feel so at home as on the tennis court. There she once took her first steps. There she celebrated some of her greatest successes. With Martina Navratilova, Boris Becker and Thomas Muster, some of the greatest athletes in the history of tennis opened with Lotto items. Today, Angieszka Radwanska and Wimbledon finalist Kevin Anderson, among others, play with the double rhombus on shirt, skirt and short. Your confidence in every lottery sale should be correspondingly high.
LOTTO'S COMMITMENT TO WORKERS
Equality, fairness and safety play a decisive role for Lotto, even away from courts, sports fields and streets. Therefore the Brand is part of the Federation of European Sporting Goods Industry (FESI). It has set itself the task of helping workers to obtain their rights. Particular attention is also paid to safety at the production sites and health protection.