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2048

LORNA JANE - PIONEER FOR ACTIVE WEAR

Lorna Jane discovered her passion for fashion early. She crocheted her first bikini as a teenager. In her early 20s, she sits at her dining table every evening after work to design new outfits for her job as a fitness instructor. When more and more course participants ask where they can buy the clothes, the Australian makes a fundamental decision in 1989: Lorna Jane quits her job to devote herself completely to fashion. Two years later, together with her partner Bill Clarkson, she opens the first Lorna Jane store in a mall in Brisbane - at a time when "active wear" is hardly a concept even for brands like Nike.

The success of the Lorna Jane articles is overwhelming. When she opened the second Lorna Jane shop in 1991, one customer bought the entire range in one go. Even today, the company founder likes to tell the story of how her husband came home with 25,000 dollars in cash on his bicycle. Since then, the success story has continued unabated: Today, the Lorna Jane label is regarded as the premium sports brand from Australia for the active woman in general. Lorna Jane products are sold in over 300 shops worldwide.

LORNA JANE PRODUCTS: THREE BASIC PRINCIPLES FOR AN ACTIVE LIFE

The label has always combined high fashion standards with high-tech sports textiles that support women in all kinds of sporting activities. The brand focuses on the three principles: move, nourish, believe. Company founder Lorna Jane has achieved her personal goals with the help of these principles and is firmly convinced that she can motivate other women as well.

Applied, these principles require every woman to exercise daily, eat healthy and believe in yourself. In this way, an active and happy life is possible. The right sportswear should help to get the best out of yourself and make you feel good every day.

AT A GLANCE

  • Foundation Year: 1989
  • Company Founder: Lorna Jane Clarkson
  • Company Headquarters: Brisbane, Australia
  • Number Of Employees: 1800
  • Annual Turnover: $ 200 million
  • Website: lornajane.com.au
  • Sports: Training

3 GOOD REASONS FOR LORNA JANE

  • Technology: Lorna Jane has developed her own fabric, LJ Excel, which dries in record time.
  • Durability: To guarantee a long life, every single Lorna Jane is tested beforehand.
  • Design: The "Original" series gives your workout a luxurious street style with chic prints.

THE LORNA JANE STORE AT KELLER SPORTS

Too little choice is no problem at Lorna Jane: every month the label launches between 70 and 100 styles that can be assigned to different collections. Lorna Jane Originals, for example, is the label's basic collection. Premium tights, shirts and workout tanks that offer the highest level of comfort form the core products of this collection - as perfect companions for an active day. For example, the breathable 'Original Lifestyle' shirt from our Lorna Jane shop has a print that adds luxe street style to your workouts.

With tried-and-tested cuts and thoroughly tested fabrics, the 'Original' products are ideal for your run, a gym session or a quiet yoga session - and of course ideal for our Lorna Jane Sale. For high-performance situations and competitions, without having to forgo feminine details in your outfit, you're best advised with the "LJ Black" line. High quality and an excellent fit should be the incentive to exploit your full potential.

LORNA JANE'S EXCEL TECHNOLOGY OPTIMALLY SUPPORTS THE BODY SHAPE

In order to guarantee a long life, every single item at Lorna Jane is tested in everyday use and sporting activities before it comes to the Lorna Jane retailer. The basis for most products is the specially developed fabric, LJ Excel. This fabric does not shrink or fade, releases moisture to the outside and dries in record time - making it ideal for heavy-duty sportswear. Sophisticated microfiber technologies in the fabric also support the body optimally and flatter the figure.

ACTIVE NATION DAY IN 17 COUNTRIES WORLDWIDE

With the help of such innovations, the label tries to motivate its customers to achieve their best through a conscious lifestyle - true to the company claim "NEVER, NEVER, NEVER give up". Company founder Lorna Jane, now over 55 years old, still leads by example. A few years ago, she started "Active Nation Day" on her own in Australia to encourage women and their families to lead more active lives. In 2019, the annual event, which always takes place on the last weekend of September, already involved amateur athletes from 17 countries around the world with hundreds of events.

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