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LACOSTE - THE ALLIGATOR

It was 1923 when René Lacoste, a talented tennis player from France, stayed in Boston to play the Davis Cup. Lacoste saw a suitcase made of crocodile leather. He casually told his captain, a suitcase like that, that would be a nice reward if he won the next game. Lacoste lost. A local journalist, however, got the conversation - and gave Lacoste the nickname "Alligator". From then on, a green crocodile was emblazoned on his tennis shirts. Lacoste then developed into one of the best tennis players of his generation. He won Wimbledon, the US Open, the French Open, the Davis Cup. But he wanted more. He put it this way: "Play and victory are not enough. The style must also be mastered."

OVERVIEW

  • Founding year: 1933
  • Founder: René Lacoste
  • Company headquarters: Paris, France
  • Number of employees: over 10.000
  • Annual turnover: > 2 Mill. EUR
  • Website: lacoste.com
  • Sports: Tennis

GOOD REASONS FOR LACOSTE

  • Fairness: Lacoste undertakes to use only cotton of fair origin.
  • Own production: Most of the collections are produced in France.
  • Environmental protection: As a member of the United Nations Global Compact, environmental protection is of particular importance to Lacoste.

SLEEVES DOWN: THE BIRTH OF THE LACOSTE POLOSHIRT

Elegant clothing, Lacoste found, had to adapt to the situation and circumstances. He cut off the sleeves of a shirt because they interfered with tennis playing. 1933, the birth of the Lacoste style polo shirt. Called L.12.12.

  • * L for Lacoste
  • * 1 for the substance
  • * 2 for the short sleeves
  • * 12 for the sample model

For years, René Lacoste confined himself to sports until 1951, when he dipped his polo shirts into colours for the first time, later they even offered them in stripes - what a thought. He created his first collection for children. Lacoste began to conquer fashion with his style. John F. Kennedy wore the polo shirt, Clint Eastwood had himself photographed in it. Since then, the crocodile has been unstoppable.

THE CROCODILE CONQUERS THE WORLD

Lacoste remained true to the sport despite Kennedy and Eastwood; he equipped golfers, the French national ski team - the credo also remained with the new sports: high-quality clothing that is fashionable and at the same time captivates with functionality. Worldwide campaigns were launched. With success: the portfolio has grown steadily since the sixties. Lacoste had begun to produce fragrances, sunglasses and shoes.

DJOKOVIC: THE NEW CROCODILE

The brand ambassadors always chose Lacoste with caution: Swedish gentleman Mats Wilander celebrated his seven Grand Slam titles with the green crocodile on his T-shirt. And today? Is the multiple Grand Slam winner Novak Djokovic the face of the brand. He is a second René Lacoste. A winner, smart, persistent and fair. The new crocodile. Even after 85 years: Lacoste products work in tennis, golf and in the city. Always sporty, always fashionable: with Lacoste you wear the casual, French elegance on your body.