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THE AVANTAGE OF SPORTS FASHION

Johan Lindeberg still contributes his original intention to the development of his brand's garments as Creative Director. J.Lindeberg sportswear has become one of the world's most exclusive products for the piste, golf course, gym and mountain. Johan Lindeberg was active in the fashion industry even before his company was founded and was therefore very familiar with the requirements of the industry. With his own brand, he wanted to implement his creative ideas and create his own identity between fashion and sport.

From the very beginning, Sweden's designs have been simple, classic and straightforward - and always with an athletic touch. Lindeberg's colour nuances, cuts and fits are based, among other things, on the revolutionary creations of French fashion designer Hedi Slimane, who introduced tight-fitting trousers, shirts and jackets to the fashion world. Ski pants, jackets and functional shirts by J. Lindeberg, for example, underline the figure. In addition to the collections for various sports, the label also creates fashion for everyday life, such as jeans, shoes and accessories. The founder had already opened his first two stores in Stockholm (J.Lindeberg Flagship Store) and New York at the same time.

SPORT & LIFESTYLE IN HARMONY

The design concept of the Swedish brand is based on influences from the lifestyle sector. The presentation of the first collection at the New York Fashion Week in 1997 already showed the fashionable intuition. Since Lindeberg himself was an active sportsman and very interested in professional competitions, he was also inspired by athletic influences and created the first sportswear to incorporate elements of the high-fashion industry. This approach is significant because many sports fashion creators go the other way: Former top athletes often initially design clothing from the point of view of functionality. Lindeberg products are not lacking in this aspect either.

GOOD REASONS FOR J.LINDEBERG

  • Sports and everyday suitability: This is where high-fashion elements meet sports function.
  • Excellent quality: Designs & technologies have already won several awards.
  • Sustainability: J.Lindeberg stands for a careful selection of raw materials without quality swabs.

OVERVIEW

  • Year of incorporation: 1996
  • Founder: Johan Lindeberg
  • Company headquarters: Stockholm
  • Number of employees: 100-250
  • Annual turnover: approx. 50 mio. EUR
  • Website: jlindeberg.com
  • Sports: Winter Sports, Training, Outdoor, Running, Bike

TECHNOLOGIES FOR ATHLETES

The products are as functional as their use requires. Ski jackets and ski pants are convincing with their high weather resistance, warming insulation and protective reflectors. The respective materials are tested for robustness and processed into sporty-agile fits. Functional details ensure individually adjustable wearing comfort and reliable protection on the mountain, on the running track and in the gym. The cycling clothing is also created under the motto "Fashion meets Function", as the eye-catching graphic prints on breathable, moisture-conducting and elastic material prove.

CONVINCINGLY GOOD

The fact that the label has developed successfully since it was founded and continues to impress with innovative innovations shows numerous awards for design and function. The first award was the "Designer of the Year" by the Swedish Elle in 1999. It was followed in 2000 by the "Guldknappen", shortly afterwards the company expanded to Los Angeles, Tokyo and Yokohama. In 2002 there were already 500 stores worldwide. Celebrities already wore Lindeberg fashion in the early 2000s, including U2 singer Bono, Justin Timberlake, Brad Pitt, Ashton Kutcher, Jane's Addiction and The Killers. The renowned Swedish freestyle skier Jon Olsson could be won as an advertising medium for the J.Lindeberg ski clothing. Because of this collection the fashion label received an award as "Newcomer of the Year" at the German ISPO fair. In 2012 J.Lindeberg was voted "best new menswear designer" by GQ Magazine.

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