ION: FROM SURFBOARD TO BIKE
It may seem surprising that ION has made a name for itself with products for mountain biking. The impetus for the creation of the brand came from a completely different sport: surfing. With the ambition to provide water sports enthusiasts with technical-functional clothing, ION was founded in 2004, quickly created a sensation and established itself as the global market leader for wetsuits and neoprene parts. Eight years after entering the sportswear business, the owners obviously thought that what works on the water could also bear fruit on land. ION Bikewear was born and brought the casual style and unusual materials to mountain bikes.
ION: THE ALL-ROUND SUPPLIER
ION has a simple motto: "Challenge yourself, discover nature and feel its power." This is the basis on which the Bavarian company's designers create their products, in which the fashion factor is not neglected in addition to functionality. Especially in the field of mountain biking, the people of Oberhaching offer all two-wheel aficionados everything their hearts desire. From classic bike clothing such as shirts and cycling shorts, shoes and gloves to protectors and backpacks. ION products cover an impressively broad spectrum.
ION also takes unconventional paths and is in close contact with professionals and the in-house surfing department. The Haze glove model is a perfect example of this, using neoprene, a material normally used for wetsuits. The innovative highlight: a rain cover integrated in the neoprene waistband can be pulled over if necessary, thus providing extra protection against cold and wetness, especially in winter.
AT A GLANCE
- Foundation Year: 2004
- Company Founder: Boards & More
- Company Headquarters: Oberhaching, Germany
- Number Of Employees: 121 (2016)
- Annual Turnover: about 56 million euros (parent company Boards & More, 2016)
- Website: ion-products.com/
- Sports: Bike
3 GOOD REASONS FOR ION
- Professional Input: The professional mountain biker Rob Heran has been working in the development team of ION since 2012.
- Durability: ION products are designed for extreme situations and therefore have a long service life.
- Design: ION transfers the looseness of surfing to the bike. The casually chic design reflects this.
ION SHOP AT KELLER SPORTS
At Keller Sports it becomes clear what a large product range ION has. In our ION Store you have the opportunity to discover numerous innovative articles from the Oberhachingers. Alone in the field of protectors we offer an enormous selection as ION dealer: Elbow pads, knee pads, back protectors, protector socks. You will also find numerous backpacks with enough storage space for everything you need on your next tour. Keller Sports also has several glove models, many of which are available in the ION Sale, as well as functional and stylish mountain bike shoes in the ION Shop. But that's not all: In addition to the accessories, shirts and trousers, i.e. the basics, for mountain and enduro bikers are of course available in all possible variations and stylish colours.
ION ARTICLE: CLOSE COOPERATION WITH THE PROFESSIONALS
Rob Heran is one of the best mountain bikers in Germany and was the very first rider ION could win for his bike team in 2012. Of course, the research and development of new ION products goes hand in hand with the athletes who ride for the Brand. Above all, Heran provides constant input and is regarded as the figurehead of the Oberhaching-based company. For example, Heran was instrumental in the development of the ION mountain bike shoes. "In the first pictures you can still see me in surf shorts, but after that I was deeply involved in the development", Heran explained in a conversation with "Bike-Components" and explained his role: "At the beginning I thought that I would meet a team here that doesn't have any bike business know-how at all. Instead, a great deal of knowledge has been invested in ION products from the very beginning. That's why it was relatively easy to transfer the previous articles for water sports to biking".
ION: SHIRTS, SHORTS, PROTECTORS, GLOVES AND CO
The shirt models of the Trace line for men and women are particularly popular. The shirts shine above all with their wearing comfort and robustness. Choice of Nano Bamboo Polyester or quick-drying Channel Flow Lite material ensures that you can sweep away unpleasant moisture on your body and fill up. ION shorts stand out among other things due to their perfect fit, which is generated by 4-way-stretch. Plus, the lasered Jet Stream vents keep you cool during your hot adventures. ION is also particularly innovative when it comes to protective clothing.
The K-Traze knee pad adapts to every knee shape due to the Ionic-Fit-Technology, does not slip and absorbs light impacts loosely. The same applies to the elbow pads from ION. For maximum grip on your rides, you should turn to the gloves from ION: ION manufactures the palms in one piece, which helps to minimize annoying pressure points. With the durable Holy_Cow leatherette, you'll be up against wet and sweaty conditions and keep control of your bike even in difficult situations.