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2119

WHEN SOCKS WERE SPUN ON LOOMS

The history of Trerè Innovation goes back to a time when stockings were still spun on looms. At that time, shortly after the end of the Second World War, company founder Guido Redini worked as an employee in a hosiery factory. He also passes on the passion for his work to his sons. Together they founded their own company in 1950 and, when the market for tights exploded a few years later, they consistently invested in modern machinery.

The family sets new quality standards with this. In 1980, at a time when sport is playing an increasingly important role in the world of fashion, grandson Marco Redini joins the family business and soon becomes head of the company. To this day, he still manages the fortunes of the company. Under his leadership the company successfully launches FOR.BICY and four other sports labels.

FOR.BICY COMBINES FUNCTIONALITY WITH ITALIAN STYLE

Today, the group from the Lomberdai with over 800 employees is one of the largest sportswear manufacturers in Italy - and also has sales companies in Germany, Austria, Belgium, the Netherlands and Great Britain. More than 560 international awards and test wins awarded for innovation, quality and the functionality of the products bear witness to this. "We want to improve the active life of our customers with our products.

Functionality may not be the most glamorous word, but if you combine it with Italian style, as we do at FOR.BICY, then you create products that stand out from the crowd," says company boss Marco Redini. The brand's range today includes trousers, hoodies, jackets, socks and the JACPAC, a special combination of technical backpack and featherweight performance anorak that is water and wind resistant. However, the brand's biggest sales hit is still the innovative boxer shorts, which were invented especially for commuters on bicycles.

AT A GLANCE

  • Foundation Year: 1950
  • Company Founder: family Redini
  • Company Headquarters: Gavardo, Italy (parent Trerè Innovation)
  • Number Of Employees: 800
  • Annual Turnover: K. A.
  • Website: forbicy.com
  • Sports: Bike

3 GOOD REASONS FOR FOR.BICY

  • Technology: Thanks to the polyamide mixture, the FOR.BICI Boxer promises the best cushioning even over long distances.
  • Environmental Protection: By 2022, the entire production chain should be under the Oeko-Tex label.
  • Multi-Functionality: FOR.BICI shorts are suitable for both commuters and cycle tourists.

THE FOR.BICI STORE AT KELLER SPORTS

The product developers at FOR.BICY knew from their own experience how the wrong equipment can have a negative impact on the daily commute to work on the bike. Too tight, not breathable, uncomfortable: missing padding makes itself uncomfortably noticeable even on short trips in jeans or cloth trousers. But you don't want to arrive at the office in full racing bike equipment. FOR.BICY articles therefore had the innovative solution at the ready: underpants with removable, four millimetre thick "Glide

Once at the desk, the antibacterial pad can then be removed from the underpants with one simple movement. In no time at all, the commuter outfit becomes a work outfit. Sweat and heat regulation also ensure a pleasant wearing comfort - all day long. In the evening the underpants are transformed by inserting the pad to a comfortable padding for the journey home. The model is called "Downtown" for women and "Urban Life" for men. As your personal FOR.BICI dealer, we offer both models in our FOR.BICI Shop in different colours - in the FOR.BICI Sale often also at particularly attractive prices

URBAN LIFE BOXER: FROM COMMUTER TO WORK OUTFIT WITH ONE HAND

The innovative and highly functional boxer shorts from FOR:BICI are suitable for commuters who want to cycle to work without special cycling clothing. As well as for cyclists who want to wear simple summer clothing and still do not want to do without the comfort of conventional cycling shorts. At Keller Sports you can find FOR.BICI's premium cycling boxer shorts online - and then cycle comfortably through the city.

FOR.BICY PRODUCTS STAND FOR SUSTAINABILITY

FOR.BICY, by the way, not only inspires with its constant drive for innovation, but also with a pronounced idea of sustainability to which the brand feels committed. The parent company Trerè Innovation was one of the first companies in Europe to produce under the Oeko-Tex label. By 2022, even the entire production chain is to comply with the strict guidelines of ecological certification.

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