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CAMELBAK: AN INFUSION BAG IN A SOCK LAID THE FOUNDATION STONE

Camelbak had its origin in the breeding heat of Texas. In August 1988 the thermometer showed almost 40 degrees Celsius when a young paramedic named Michael Eidson set off for the "Hotter 'N Hell Hundred" race. It was a 100-mile bicycle race across northern Texas. Even in the run-up to the race, Eidson had been plagued by the question: How could he manage to absorb enough water during the race?

His answer was to change the world of many outdoor sports forever: As the space on his body for water bottles was limited, the inventive racing driver used an infusion bag from the clinic where he worked and stuffed it into an old sock. He attached the construction to his jersey with safety pins and connected the bag with a surgical tube. He put this over his back in such a way that he could drink effortlessly like from a straw - the business idea was born - numerous Camelbak products followed.

FROM NORDIC SKIERS TO NAVY SEALS - CAMELBAK HYDRATION PACKS ARE EVERYWHERE

The US company, based in Petaluma, California, developed its business model out of this flash of genius. Due to the enormous innovative power, the company quickly became the market leader in the field of hydration for professional and recreational athletes. After the breakthrough in the mountain bike scene in the early 1990s, Camelbak's customers today range from Nordic skiers to Navy Seal soldiers.

In short: practically all people who are outdoors. Currently there are more than one hundred different versions of Camelbak bubbles. All optimized for professional use, remotely they still refer to the original combination of infusion bag, sock and surgical tube.

AT A GLANCE

  • Foundation Year: 1988
  • Company Founder: Michael Eidson
  • Company Headquarters: Petaluma, United States
  • Number Of Employees: 130
  • Annual Turnover: $ 160 million (2015)
  • Website: camelbak.com
  • Sports: Outdoor, Running, Bike

3 GOOD REASONS FOR CAMELBAK

  • Technology: Camelbak developed the world's first drinking backpacks.
  • Durability: Even US soldiers used Camelbak drinking systems in their operations in the Middle East.
  • Environmental Protection: Camelbak has long been committed to the sustainable use of water resources.

PERFECT DRINKING SYSTEMS IN THE CAMAELBAK SHOP AT KELLER SPORTS

As a Camelbak dealer Keller Sports offers you the premium drinking systems from Camelbak online. In addition to drinking backpacks, the company also specialized in the production of high-quality drinking bottles for outdoor athletes and trekking enthusiasts. At the Camelbak Store at Keller Sports, for example, we also have the practical Camelbak Chute Mag in stock. With this drinking bottle a magnet holds the lid out of your face while you drink. The ergonomically shaped mouthpiece also allows you to drink quickly - a must if you want to save time.

The double-wall vacuum insulation keeps beverages hot for six hours or cold for 24 hours. The material is also robust, BPA/BPS/BPF-free, 100% neutral in taste and dishwasher safe. This makes the Chute Mag a reliable, practical drinking bottle - whether for hiking, sports or in the office - which also scores with an attractive stainless steel design. You will also find practical backpacks, the Nano Vest or the Ultra running belt - all equipped with an innovative drinking system - in our Camelbak Sale.

CAMELBAK ARTICLES ARE ESPECIALLY POPULAR IN EXTREME SPORTS

Worldwide, Camelbak's market share for outdoor drinking bottles is around 30 percent. In the case of drinking backpacks and drinking vests, the figure is as high as 80 percent. Camelbak products are particularly popular in the extreme sports segment, where it is particularly important to constantly drink to prevent a potential drop in performance. So it is hardly surprising that many top athletes trust the mature Camelbak products - true to the company motto "Got your Bak". Famous mountain bikers such as Rémy Métailler or Jill Kintner, as well as the trail runners Sebastien Camus or Xavier Thevenard are among Cambelbak's brand ambassadors.

CAMELBAK SUPPORTS SUSTAINABLE PROJECTS AND NON-PROFIT ORGANISATIONS

In addition, Camelbak has been committed to the sustainable use of water for some time. Together with the non-profit organization Water.org, for example, an educational program was created in North America to educate fourth and fifth graders about how to use this important resource. Camelbak is also a member of the Conservation Alliance, which is dedicated to preserving endangered wilderness areas and supports the Sonoma County Trails Council, a voluntary organization dedicated to creating public trails.

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