Primarily, Willy Bogner junior had fiery explosions, spectacular descents and daring aerials for the screen in mind. Fire here, ice there. Willy Bogner operated the camera, personally directed and published his standard setting action film in 1986. The spectacle arrived. In 1987 "Feuer und Eis" received both the German Film Award and the Bambi. Two years later the own fashion line followed. Fire and Ice became Fire + Ice, Bogner's channel for the youth. Until then, the traditional brand had not broadcasted on this channel.
But for that Bogner gathered all kinds of experience, and but its name right at the top of the ski and mountain equipment list. What had been founded in 1932 by the professional winter sportsman Willy Bogner senior as an import business for ski equipment and outdoor clothing from Norway, by the end of the 1980s had long been one of Germany's best-known mountain sports brands and still has a firm place in the fashion world today. Since 1936 the brand had also equipped the German Olympic athletes. Now, Bogner Fire + Ice products were to expand the field of application.
The new Bogner brand began its journey under the motto "Join the Tribe". Fashion and functional outdoorwear were to merge into a stylish unit. Bogner Fire + Ice secured its very own niche for itself and continued to expand it over the decades. High fashion for the mountains. Outdoor-Apparel for the city. Borders blurred, even completely disappeared. Bogner Fire + Ice created the next stage of evolution. From Athleisure Bogner made "Athluxury". This means no less than that the it-pieces of the brand not only protect you from the elements, but also keep you warm and dry on the slopes and mountains. Rather, you could also turn left at the lift towards the catwalk - nobody would be surprised. Fire and ice. Fashion and function. This is what you get from Bogner Fire + Ice.
Bogner Fire + Ice lets borders disappear. Not only between fashion and function, but also between you and the elements. Thanks to the brand's outdoor wear, you are always well equipped. For falling temperatures. For sudden onset of wind. For spontaneous snowstorms. Bogner Fire + Ice products are pleasantly cut, for women they also bring a feminine silhouette. They are also made of water-repellent yet breathable materials. Even the best down lining is part of the portfolio. So much for winter. The beginning. Because Bogner Fire + Ice articles are now also available for warmer months - and you can get everything from your Bogner Fire + Ice dealer Keller Sports. We offer you the Brand's functional and fashion jackets online. You can also find shirts, sporty tights, transition jackets, skiwear and comfortable sports bras in our Bogner Fire + Ice Store.
City? Slope? Trail? Bogner Fire + Ice accompanies you everywhere. By tradition. Until 2012, the brand officially equipped Germany's team for the Olympic Games and has also been working with well-known brand ambassadors for years. Freeskier and filmmaker Sven Kueenle belongs to the Bogner Fire + Ice Team as well as Olympic champion Markus Wasmeier and Vierschanzentourne champion Sven Hannawald. Furthermore the brand won Freeskier and Model Sierra Quitiquit for itself - and together with the American she brought her two big concerns together. Brand and Ambassador went through New York with camera and skateboard, merging fashion and Outdoor. The proof of how well optics and function go together.
To maintain ethical, social and ecological standards in production, Bogner cooperates with local agencies and production consultants. External and independent testing institutes also test the apparel before it goes into the Bogner Fire + Ice sale. The brand's outdoor wear thus finally becomes a reliable companion for your excursions into nature and the city. When you wear Bogner Fire + Ice products, you're not just supposed to make a visual impression.