What once began in 1949 under the name "Onitsuka Tiger" in Japan is now called ASICS and is one of the world's most renowned sports shoe brands. "ASICS" stands for "Anima Sana in Corpore Sano". The Latin proverb indicates that a healthy body houses a healthy mind. The Japanese company develops and produces technically sophisticated running shoes based on innovative ideas. ASICS has always evolved since its founding in the Japanese town of Kobe, but what has remained is the tiger. You can recognise the running shoes of the Japanese brand by the dynamic tiger stripes and the lettering with the characteristic "∂" (pronounced: Del).
ASICS running shoes are specially designed for ambitious athletes. In order to meet the high demands, the researchers of the Asian brand work very closely with top athletes from all over the world. The new models are extensively tested in practice and revised several times if necessary - until everything really fits and sits. ASICS attaches a lot of importance to a correct movement sequence. Anatomical analysis is one of the most important components of the research work. Based on this, the experts develop innovative technologies to constantly improve comfort, especially in terms of stability and cushioning when running.
ASICS takes into account the fact that there are different running types by offering shoes that are optimally adapted. If your foot tips slightly inwards when running, then a maximum support stability shoe is right for you. In this case, the support material on the inside prevents your sole from buckling. The ground contact is still very good with these models. Structured cushioned models offer slightly less support. However, these lightweight shoes provide excellent cushioning. Well-cushioned shoes are especially important if you are overweight and run a lot on hard ground. Light runners without pronation or with a slightly outward-tilting foot like to buy neutral shoes. These offer maximum freedom of movement and are well cushioned, but have no additional motion control function.
Do you like to run very long distances and prove your endurance in marathon competitions? Then you need a special model for long-distance runners. How about the Gel-Nimbus model? This innovative shoe has particularly good rebound properties. The upper made of air-permeable mesh material adapts perfectly to your individual foot anatomy. A special feature that the Gel-Nimbus shares with other ASICS sports shoes is the gel cushioning in the back and forefoot area. The gel insole perfectly absorbs shocks. The Gel Kayano is ideal for road running. It offers a lot of stability and protection and thus ensures a light and harmonious step pattern. The Gel-Pulse model is recommended for medium distances. The Gel-Lyte is a lightweight sports shoe for leisure time.
The running models of the Japanese brand are precisely adapted to the anatomical needs and also take into account the runners' peculiarities. The choice of shoe should be based on the nature of the surface and the length of the distances to be covered.
The ASICS models are characterised by a number of positive features: