Anima Sana in Corpore Sano - a healthy soul rests in a healthy body The first letters of this never-ending wisdom form the name of the Japanese company ASICS. But they also stand for its claim to be an intelligent pioneer in running and sports shoes and sportswear. Today, in addition to its functional orientation, ASICS has long since developed into a lifestyle brand in which top athletes such as Ironman Jan Frodeno place their trust, even under extreme stress.