Cycling isn't just an occupation, it's our passion." With this attitude, the team of the Italian sporting goods manufacturer Alé goes about its daily tasks. Alé is driven by the desire to always offer its customers the best possible service. Little by little they have become a protagonist in the spectrum of cycling clothing. Accordingly, the company also writes its goals with a metaphor from cycling: "We see our work as a mountain stage. Every new requirement drives us to give our best. To win.