The history of Under Armour is as unique as it is recent. Kevin Plank, an ambitious American-football player, founded the company in 1996, embarking on a plan to develop a superior T-shirt, which would be designed for serious athletes who needed compression, sweat-wicking, and temperature-regulating properties in their clothing.
The idea was that, by regulating body temperature through sweat-wicking fabrics, an athlete would be better prepared to optimize his or her personal performance. From this simple start, Under Armour has now emerged as a leading clothing manufacturer in several sports, and especially in running. Our Running Shop offers a wide selection of Under Armour clothes for men, women and children, such as Under Armour shorts and Under Amour shirts.
Under Armour offers two main technologies in its running clothes. First, there are Under Armour clothes with ColdGear® technology. Additionally, Under Armour offers running clothes with HeatGear®.
When the temperature dips below 10 degrees Celsius, we recommend wearing Under Armour clothing with ColdGear® technology. ColdGear® technology supports the muscles optimally, especially in colder temperatures. Under Armour clothes with ColdGear® technology keeps you dry and warm during your training, allowing you to perform your personal best, no matter the cold. You can find Under Armours HeatGear® technology in both running shirts and running shorts. HeatGear® technology especially addresses the needs of runners training in hot weather, because Under Armour clothing with HeatGear® keeps the muscles warm while providing the runner with a cool, dry fit.
Under Armour clothing is usually very form-fitting, and this makes it feel like a second skin for the athlete. Its no question that Under Armour clothes will win you over with their excellent functionality.
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